Let's talk about pain First name / Friend.

 

A few weeks ago I made the mistake of letting my 110 pound pup, Billy, sleep under my legs - forcing me to the edge of the bed for the entire night. 

 

It's been cold in California (by our standards) so at first it was “cute” - cozy even. 

 

Until the next morning when I woke up with my back all outta whack and without the ability to turn my head without wincing in pain. See below for an actual video I sent my husband. 

 

At first I was annoyed, but thought “This will go away soon.” 

 

By that night I bothered my husband who is a PT and asked him to put his electrostim machine on my neck while we watched the Murdaugh Murders on Netflix. 

 

That night I was woken up over and over because every time I would move - I would be flinching in pain. 😩

 

The next morning, I went straight on Amazon, paid extra for the rush delivery, and promptly purchased a stand for my laptop and bluetooth keyboard. I also booked a massage.

 

$437 later - I was beyond ready to get out of the pain. 

 

That's what they mean First name / Friend when they say, “Don't be the vitamin, be the aspirin” or in my case - the equivalent of a tranquilizer. 

 

Here are some copy example of being the vitamin versus the pain killer people want you to be:

 

💊 I help nonprofits go from scared-out-of-their-mind to confident  askers to their donors

💉 I show nonprofit fundraisers how to become master relationship builders so they never have to feel like they are asking for a donation ever again.

 

 

💊 I help nonprofits save time in their calendars

💉 I teach small shop Executive Directors how to create a habit of time blocking so that they always operate in a state of flow and complete their tasks 100% of the time. 

 

 

💊 I help nonprofits raise more money from foundation funders

💉 I help nonprofits build a sustainable network of raving fans who are offering donations faster than they have to ask for them.

 

 

When you speak to people's pain points and offer a way towards relief - they will be saying “Take my money!” faster than you can put together a new checkout page. 

 

Struggling to identify your customer's pain point? Hit reply and let me know - this is one of my favorite ways to problem solve 💛