Well First name, to get an answer to this question, first and foremost you need to be extremely clear on your niche and your offering within that niche.
Generally speaking:
▶ Should you have a solid presence on IG? Of course!
▶ Should you be spending tons of effort and time on it? Not necessarily.
Your instagram strategy will vary depending on what’s the goal. Let us guess - “Well the goal is getting clients.”
Duh.
Your creative business IS your clients. Without clients, you don't have a business. It's clear, right?
But are your clients actually spending their time on Instagram?!
Ask yourself the following questions:
▶▶ Who are your clients?
▶▶ Who is the decision maker among your clients?
▶▶ Where do the decision makers in your niche actually hang out?
Here it goes:
If you are looking to work with BRANDS (household names, larger companies etc) - the decision makers in this category of clients are CMOs, SVP Marketing and Brand Directors. News flash - 99% percent of people in these positions don’t hang out on Instagram looking for creatives all day long, and most definitely are not the ones checking brand DMs. Keep your IG as a solid portfolio display and focus your efforts where the money is at - aka where the clients are at (LinkedIn, email).
If your clients are indie companies, small business owners, fellow creatives - then without a doubt your IG strategy should showcase your best & freshest client work PLUS include value content directly relating to your niche as well as consistent engagement efforts with your potential clients in their natural habitat.
Now, read this 3 times (or more if you need to) and really take it in :
STAY FOCUSED ON THE MONEY.
