Sara Spiegel, Founder of w/Sara PR
What does w/Sara PR do in 1-2 sentences?
w/Sara PR is a boutique brand building PR agency. We launch start-ups into the market and take established brands to the next level.
Why did you start w/Sara PR?
I founded my company to be an option for soon to launch or newish companies that understand the value of PR but couldn’t justify a $10K+ monthly retainer from the start. And we’ve maintained that ethos going on 9 years now!
What type of clients do you serve?
Our sweet spot is consumer products and executive level representation. Most companies we work with are in the early stages and looking to build brand identity, reach new customers and establish industry cred.
What makes a client choose to work with you? What secret sauce do you bring to the table?
We are fantastic story tellers and we put in the time with our clients to learn their ‘why’. Consumers have so many options these days, it’s not enough to have a good product. People need to feel a connection to a brand + satisfaction with the product to keep them coming back.
We work really closely with our clients to find those unique stories that are going to resonate with the market.
We became one of the first agencies to offer affiliate management and it serves as a measurement tool as well. Clients can see the sales that come directly through the press we’ve earned them, thus proving our value.