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Hey First name / there!
 
I've been working on a new free resource this week (hopefully it'll land in your inbox soon), but I wanted to sit down and make sure I didn't forget to send you this email.
 
I really dislike when I forget to email you each week!
 
Another thing I don't like? When creatives spend energy & money on creating a new website, then haphazardly throw up one Instagram post promoting it. *hard eye roll*
 
Why?
 
Because it's your online storefront.
 
Imagine you're opening a brick 'n mortar store. Would you post one meelsey graphic promoting your opening?
 
No wayyy. 🙅🏼‍♀️
 
You would market weeks before the ~grand opening~ of your store.
 
You'd be posting about it online. Telling everyone in passing & putting all your energy into everyone knowing about your store opening.
 
➡️ And your website is your digital storefront.
 
I want THAT kinda energy when launching a new website.
 
Now–Let me share something I do like in our Weekly Scoop. ⬇️ I think you're going to like this one...
 
 

 
➡️ Book Higher-end Clients With Your Portfolio
While on the subject of websites, I can talk non-stop about the design & strategy when it comes to the design.
 
But my friend, Carrie of Type A Society, is droppin' knowledge on creating a portfolio that speaks luxury & helps you get paid more.
 
 
➡️ Pricing questions?
I often get asked about pricing & packages.
 
"Are my prices too high?"
"Do I have too many packages?"
"Should I include engagement sessions in my package?"
"Do I put my pricing on my website for everyone (read: competitors) to see?"
 
This article by ThinkSpendid, a consultant I admire, is a good resource if you're working on your prices. 
 

 
💌 BRAND CRUSH
We're falling head over heels for this brand's on-point marketing
 
Enter → Partytrick
(planners, don't start to feel some-type-of-way. Partytrick users aren't your ideal client.)
 
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Takeaways:
✏️ Break down the next step you want your reader to take into a 3-step action plan. This removes roadblocks. And helps them take action.
✏️ Bring your brand voice into the copy to help you stand out from the crowd
 
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Takeaways:
✏️ Show inspiration to help your reader envision their ideas coming to life
✏️ Showcase the breadth of what you do while magnetizing more of those types of clients to your online doorstep
 
Overlooked Opportunities
Their Instagram content is lack-luster compared to their overall branding.
 
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They're collaborating with Chefanie for Mother's Day & the announcement was blah.
 
They could have created a teaser video using behind-the-scenes footage to create a short teaser video that gives viewers a sneak peek into the collaboration to build hype for the collab.
 
 

 
SIGNATURE EXPERIENCE LAUNCH
FROM THE ARCHIVES 
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From initial design to final flourishes, Design To Flourish gives all the uniquely you touches custom-designed to wow your guests. 
 
 
Sheesh. We covered a lot.
 
These weekly newsletters are my favorite way to show up. Love these emails? Forward this email to a friend & nudge them to sign up here.
 
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📚 READING – The Vegas Diaries by Holly Madison
🎧 LISTENING – I'm saving songs I like during my Peloton workouts here
📺 WATCHING – Apparently a Twilight TV Series is in the works (will you watch?)
⭐️ LOVING – I've spent a stupid amount of money watching live clothing auction on WhatNot

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