I chose the name
AfterLight for several reasons. First and foremost, I want our company name to shine a light on the industry since, in our experience over the last three years, light is what our clients needed the most:
lighter loads and
lighter hearts.
Secondly, our prior name was causing confusion in the marketplace. People often mistook us for a fashion label, stylist, or event planning company. Our new name will help us to better connect with our audience and clearly communicate the pain points we solve.
Finally, I wanted a name that would stand the test of time and grow with us as we continue to expand.
AfterLight represents our commitment to helping clients navigate through loss and find hope and healing after a death.
As we embark on this exciting new chapter, I want to thank you for your continued support. I am thrilled to continue serving you under our new name, and I hope that you will join us in celebrating this important milestone.
Sincerely,
Rachel Donnelly
Founder & CEO
AfterLight After Loss Professionals, LLC
rachel@myafterlight.com