First name / Hi --
 
Years ago, I stayed at a litte hotel in Kennebunkport, Maine - The White Barn Inn. It was beyond special and filled with luxury, (and the rates definitely reflected that luxury!) However, what I remember most about that stay had nothing to do with the decor, or the thread counts, or any of the plushness (is that a word?). 
 
The night we arrived a the hotel, we got to our dinner in the hotel restaurant later than expected. The room was elegant yet friendly - white tablecloths, a small white flower on each table, dark and cozy, with candles on the tables and throughout the room. It was almost full of guests, even though most were already enjoying entrees. But the staff did not raise their eyebrows at our tardniness or hurry us along.
 
That graciousness was not surprising, considering the level of the Inn. But as we were ordering dessert, I realized we were the only guests left in the restaurant. I had no idea how long we had been sitting there by ourselves - and I usually notice these things! We had our dessert, coffee (maybe it was another glass of wine?) and said good night to the staff. 
 
Something about the end of the evening just felt special - magical - but I didn't quite know what it was.
 
The next morning, I walked in for breakfast. The elegant, romantic atmosphere had been transformed into a charming, energetic, yet calming space - gone were the white tablecloths and the candles. Instead, the huge windows let in the sun, and the room was set for breakfast with bare, beautifully polished wood tables, a sunflower on each.
 
Over my oatmeal and berries, I figured it out: the night before, not only was the candle at our table left burning until we were 100% out of the restaurant, but every other table was left completely set with tablecloths, crystal and china - and candles still burning - as if more guests might arrive at any moment. 
 
How many times have you been in a restaurant, perhaps overstaying your welcome just a bit, while the staff is taking down the room, getting it ready for the cleaners that night?
 
When my server came back over, I explained the dinner and said, “last night did the staff leave the entire dining room completely set until we finished our dinner? Wouldn't you normally be turning over the room by then, getting it ready for breakfast?”
 
And he responded, “yes ma'am. We don't want any of our guests to feel any less welcomed at any time. To have extinguished a candle in another part of the dining room would have taken away a bit of your experience. We believe that the smallest things are what create the magic. So yes, we waited until you were out the door and walking to your room before we began to reset.”
 
WE WERE THE ONLY ONES LEFT.  And we sat down late! 
 
Image item
 
"We believe that the smallest things are what create the magic."
To me, the most magical part was that they made sure the candles contined to burn. That little, little thing. The little thing that has caused me to tell this story over and over. This was over 20 years ago, and while I don't really remember the guest room, or the grounds, or even the price tag, I remember that I felt special and cared for, and the smallest detail - that little touchpoint - has caused me to recommend The White Barn Inn for years - as a place to stay, and a place to emulate. 
 
So, where is this taking us? 
 
Well, you probably already know. For your clients to buy from you, to remember you, to talk about and refer you, you must help them feel something, help inspire them to have an emotional connection, and help them have a story to tell.
 
For the next several newsletters, I'm going to look at various client/customer/guest touchpoints and, no matter your industry, show you simple yet creative things that you can do to make yours more memorable and story-worthy. I'll give you ideas on both on Instagram and step-by-step here in this weekly note. 
 
I was going to start with some ideas in today's newsletter, but this thing is already so long, and I'm impressed if you've made it this far - thank you! 

Okay - I am completely changing topics here, but last week's GetawayDay Guide had the highest number of downloads that I have ever had in a single email - wow! So, for anyone who missed it, I am linking to it below. And here's the blog post if interested. 
What are your moments where you can make magic for your clients? Stay tuned here and on Instagram for the next few weeks for ideas and strategies - and get ready to blow your clients away!
 
here's to strategy, simplicity, & style
xo, Kimberly
Instagram
LinkedIn
Pinterest
Image item