I added the item to my cart on Amazon probably 20 times in the matter of one week. 

 

As I was scrolling Instagram and watching TikToks (back when people were dancing to Savage 🤪) I noticed that so many people had these and naturallyyyyy I thought I needed one, too. 

 

The item in question?

 

A tie dye sweat suit that took the Internet by storm in 2020, of course!

 

You know the ones:

I’m typically pretty hesitant when it comes to clothing trends (hence the adding to my cart 20+ times without ever checking out).

 

I spent hours scouring the Internet for the perfect one, but never did bite the bullet and press “purchase.”

 

Wanna know why, First name / friend?

 

 

You see, if I would’ve pressed “purchase" on one of those, in maybeeee 3 months I would’ve been left with a $30+ sweat suit that I would probably never wear again and that quite honestly looked pretty similar to something I could’ve DIYed in my own backyard. 🎨

 

 

 

I’m all for social media being a TOOL that you use to grow your business, but what makes me physically ill (okay maybe not really, but just let me exaggerate ok?) is when I see people using it as a lifeline to grow their business. 

 

 

I feel exhausted just reading that, wbu?

 

 

 

 

If you are only building your business on platforms you don’t own (like Instagram, Facebook, Twitter, TikTok, etc), what will you do when the owners of those platforms decide to do away with them completely?

 

Prioritizing your owned channels (like your website and email list) protects you if or when that happens!

 

And here’s the really cool part: when you start with your blog content FIRST, your content creation for other platforms actually becomes WAY easier, which allows you to work smarter not harder and actually enjoy social media for what it is instead of viewing it as the end-all be-all to your business growth. 

 

 

When you’re writing, you might be tempted to include a lotttt of detail that actually doesn’t contribute to your main point. 

 

It can also be tempting to drag out a story wayyy longer than it needs to be for the sake of filling a page. 

 

Too many details and unnecessary information is what the copy world calls “fluff” and it’s gotta go if you want to keep your readers engaged. 

 

The fluffier your content, the longer it takes someone to get to your call-to-action, which means they probably won’t take the action at all!

 

So, after you’ve written something, whether it be a blog post, email or social media caption, walk away from your computer and come back a few minutes (or hours) later to edit. 

 

The best way to catch fluff in your content is by reading it out loud – as you read what you’ve written, you’ll likely catch words and even full sentences that can be removed!

As mentioned above I fully believe that social media is a TOOL for your business which is why I'd never tell you not to use it! 

 

 

There is a way you can create content with ease and show up on social WITHOUT it feeling like a chore and there's a few recent blog posts where I show you how. ⬇️

If someone forwarded you this email, it's time we officially meet 👋🏼 I'm Natalie (but everyone calls me Natty) and I'm a Blog Writer for Business Owners!

 

I send a Note From Natty just like this one every Friday morning – it's like our standing Friday morning coffee date inbox style, where you'll receive a weekly digest full of stories, writing tips and a round up of the latest at Natty Writes!

 

 

1. The One Week Blog Blitz – if you're launching a new website soon OR are launching your blog for the first time and want to give your audience binge-worthy content right away, this is for you!

 

 

2. The Blog Content Kickstart Kit - if you already SLAY on social, but have maybeee been neglecting your website content, the Kickstart Kit is for you!

 

With this option, I'll conduct a content audit of your existing content to create 4 blog post outlines and 4 fresh blog topic ideas so you have up to 2 months worth of blog content to get started with right away!

 

 

3. Quarterly Blog Content Planning - 1 hour of planning could save you 10 hours of doing, which is why I personally plan my client's and my own blog content one quarter at a time and want to help YOU do the same!

 

With this option, we will define your blog content pillars, clarify the goals for your blog and create a quarterly blog plan (up to 12 topics) that are specific to you and your business.