Why does Gen Z matter to my brand? How should we be thinking differently when marketing to them vs. millennials, Gen X or Boomers?
Also, learn how Ozempic is changing
health & wellness marketing as we know it.
What you'll find below:
Influencer Marketing
Social Good
Pharma/Healthcare
Social Media Marketing
TikTok News
Meta News
Inside the World of Gen Z
The generation of people born between 1997 and 2012 is changing fashion, culture, politics, the workplace and more. If you're unable to view the links below, you can create a free account with NYT to view select articles.
Teenagers and young adults are discovering that they’ve been unusually active on Facebook — even though they haven’t opened the app in a while. Here’s what is happening.
“When it comes to inspiring people and getting people excited about a destination, showing them something they didn’t know about the destination, influencers can be very powerful,” said Discover Puerto Rico CMO Leah Chandler.
The rise of e-commerce and growing economic pressures have made it necessary for many brands to rely more heavily on digital advertising. That means marketers using search today must leverage strategies to become more efficient, boost performance and reduce complexity.
In 2023, best practices for measuring the ROI of influencer campaigns have evolved, encompassing a range of metrics that go beyond tracking follower counts and numbers of likes.
Purpose-driven marketing has emerged as a powerful way for brands to connect with their audiences on a deeper level. The fact is that younger generations, just like the ones before them, want to make the world a better place.
The concept of shuffling has made its way into executive board rooms, where leaders are encouraged to apply knowledge and insights from one discipline to another to improve collaboration, encourage empathy and drive continuous improvement.
On their morning commutes this spring, New Yorkers have been greeted with ads that promise “a weekly shot to lose weight.” Paid for by telehealth company Ro, the subway ads include a picture of a woman injecting herself in the stomach with a shot, while directing viewers to a website plugging Ro’s “Body Program,” which includes coaching and diagnostic testing.
The road to wellness isn’t linear. Neither is the road to social media maturity. The COVID pandemic was an unanticipated crisis for the healthcare industry, but one that opened organizations’ eyes to the crucial business impact digital and social media marketing can have. When medical misinformation starts brewing, social media is a direct line to setting the record straight with patients.
YouTube’s looking to capitalize on the rising usage of the app on home TV sets, with the expansion of 30-second non-skippable ads to Connected TV campaigns.
Recent announcements at Google I/O have propelled social media into an even larger share of the web spotlight. Platforms such as TikTok, Instagram, Facebook and YouTube are poised to become powerful marketing stages for your brand to interact with your audience.
As marketing teams look for new ways to optimize performance, amid increasingly restrictive data flows, and other changes to measurement, new forms of tracking are emerging to take the place of traditional last-click models and other less accurate processes.
Meta's looking to help brands make more direct contact with consumers via Facebook, with a range of lead generation form updates that will make it easier for users to connect with businesses via simplified, automated info sharing tools and processes.
Meta has published its latest Transparency and Community Standards Enforcement Reports, providing insight into all the content removals and requests that have been submitted to the company in recent months.
