1960’s sex workers are kinda like Instagram.
… Allow me to explain.
Yesterday, I performed in a reading of a new musical comedy. At its core, the story was a boy-meets-girl, Romeo and Juliet-like tale of love and opposite worlds.
(This relates to marketing, I promise.)
Now, listen. We all love the drama and longing and ballads that come with a love story. But in a show so heavy with such intense emotion, you NEED your comedic relief.
Enter: a trio of looney sex worker girls, here to gaggle and giggle and crack one-liners. (I was a part of this trio.)
We came, we sang, we made dirty jokes. We even became the narrators at one point. But mostly, we set the tone of the show — our mere presence served as permission to laugh and have fun, despite the otherwise intense circumstances of our leading man and lady.
And it worked! After the presentation, multiple audience members came up to me to tell me that our bits were some of the best parts of the show.
(Not to mention— OUR main song was the one people left humming.)
As post-show merriment ensued, I couldn’t help but make the connection between the sex worker girlies and building a brand—especially on social media.
(Told you I’d bring it back to marketing. 😏)
If you’re in the online business corner of Instagram like I am, then you KNOW— it’s educational post after educational post. The amount of tips, tricks, and how-to’s are truly endless.
And listen— it’s a good strategy! What better way to position yourself as an expert than to demonstrate your knowledge while also serving your audience for free? Educational content is great and has a place in everyone’s marketing plan.
But—
Don’t forget about your sex worker trio.
When I go on IG, my favorite posts are the memes. The vlogs. The hot takes. The personal insights. The story polls about seemingly unrelated topics.
AKA, the fun shit.
When there are no calls to action involved, it can feel like a fruitless effort. But trust— those little things you post for fun are the difference between an audience that hums the songs on their way out vs. an audience who doesn’t.
Could your Instagram use a little comedic relief?
