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June 2023
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My girl, Maggie Sue, turned 30 in May! I've had her since she was 2. As much as I don't love being in front of the camera, I know the importance of getting photos with my beloved horses before it's too late!
Dear First name / Friend,
Wait, when did June get here? I swear I just wrote my May newsletter. 😂
Summer finally arrived in Minnesota (along with a bumper crop of our unofficial state bird, the mosquito. 🦟) I just looked out the window and saw a snowplow drive by. I’m not sure what their job is in the summer, but I would be fine not to see one again until December.
I have a lot of good stuff to share in this month’s journal, so I’ll dive right in!

EquiCapture, a Mobile App for Equestrian Photographers, is now available!

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I usually start with my key newsletter article, but I just have to share my most exciting news first - my mobile app, EquiCapture, is now available in both the Apple App Store and the Google Play Store!
A big thank you to all who have purchased the app so far! ❤️ It's at 130 downloads and counting!
I made this app because I have heard from my mentoring students about their biggest struggles when at a session: confidence, posing ideas, creative ideas, and most of all, MINDSET! 
This app will help with all those things and more. Whether you’re a seasoned pro or just starting out, this app is packed with features to help you capture stunning photos of horses and the people who love them.
From posing inspiration to creative ideas to affirmations that will help you feel calmer and more confident at a session, Equicapture has everything you need to take your equestrian photography to the next level.
It’s also an educational resource with direct access to my Educational Blog and YouTube Channel.
If you want to read all the juicy details and buy the app, go to the EquiCapture page on my educational website:

Why Offer End-of-Life Sessions and How to Approach Them

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Last week, I shared a photo on social media from an end-of-life session I did recently. The session took place right before the woman had to put her horse down due to laminitis and major coffin bone rotation. 😞
The interesting part is that the post has gotten a ton of engagement on Facebook with a 111k reach, 2333 reactions, 136 comments, and 136 shares (so far!) People deeply resonated with this idea; many had never heard of an end-of-life photo session with a pet before and found it highly impactful, even emotional.
I think it’s safe to say this type of session is an opportunity for Equestrian Photographers to meet a critical need of horse owners.
However, it’s a difficult time in a horse owner’s life and a sensitive subject to approach.
Before I go further, if you don’t feel like you could emotionally handle a session like this, there is absolutely no shame in not offering it in your business. ❤️
If you would like to offer this type of session, here are 4 things to keep in mind:
1. Be kind and sensitive, but don’t add to the pain
If you plan to offer this type of session, it’s essential that you can control your own emotions during the session. I am a deeply empathetic person, but I have had to learn to compartmentalize my emotions in order to function in this world and the same goes for these sessions.
When doing an end-of-life session, I set a tone of honor, respect, and the celebration of a life instead of a sad goodbye. The result is that there are rarely tears. 
The added benefit is that when the person looks at the photos later, they aren’t attached to sad memories from the experience, but rather to a meaningful time spent with their horse and with you.
I sent my client a sneak peek the morning after her session, and here’s what she shared: “What I’m struck by when I look at this photo is that overall, I gave Lad a glorious life. I mean, look - that picture sums it up!”
2. Keep it short and sweet
My end-of-life sessions are only 1 hour long because the horse is usually at a point where it can’t move around as well as it used to. I typically start with some black backgrounds and then move outside as the light gets softer. I usually take photos of the horse alone and with my client.
3. You don’t have to give these sessions away for free or at a deep discount
Your time and talent have the same value whether you are photographing a young, healthy horse or one nearing the end of its life, so there’s no reason you should feel like you can’t charge appropriately for these types of sessions. 
That said, I offer these sessions at a lower price point than my full sessions because they are shorter and I include a smaller print credit. I also usually gift them all the proofs as small digital files when I deliver their order, but I don’t tell them that upfront. 😉
But as always, follow your heart. If you want to offer a session like this for free or a discount for a friend or because your heart is leading you to do so, by all means, don’t hold back!
4. Consider offering an album
All of my portrait packages come with an album because I want clients to have a tangible, shareable way to enjoy their photos after a session. I feel that a beautiful album is even more important for a session like this. 
I use Miller’s Signature Albums as a base product (they can upgrade to a larger or different type of album later, if they wish.) The Miller's 8x8 Signature Album with 10 spreads is just $120, is beautifully handmade, and feels substantial in your hands. With the low cost but high quality, you can easily build a package for these sessions that is within most people’s budgets.
Let me wrap this up by saying end-of-life sessions are not easy, but they are deeply rewarding. I had a few comments on my post about how people don’t always know when their horse is going to die because, as we all know, things can go badly very quickly when it comes to horses so people should have photos done way before these last days.
I agree, but I also think these sessions have great value to horse owners as they process the loss of their beloved animal.
All of this only emphasizes the importance of being photographed with your horse anytime before you miss your window of opportunity. This is something you can be sensitively sharing about occasionally on social media or other marketing efforts. 


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Photographers who have completed The Pegasus Mentorship, my 6-month advanced Equestrian Photography Mentorship, are now eligible for certification and can display this badge on their website as a mark of the work they have completed in the program. 
Through a combination of online classes, coaching, and practical experience, participants gain an advanced understanding of Equestrian Photography and the skills needed to successfully manage a professional business in this field.
Are you interested in being part of the Pegasus Mentorship in 2024 and earn your badge? Make sure you're on the waiting list!




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📘 Read
Principals of Training by Warwick Schiller
I have a very smart, very energetic almost two-year-old Morgan filly that I'm endeavoring to train mostly myself. I've fallen down a rabbit hole with Warwick Schiller's horse training resources because they resonate so deeply with me and darn it if they don't work exactly as he describes! 😂 
Why this may matter to you is A) you might have a horse and I guarantee he will make you think differently about how you engage with that horse and B) what I'm learning is also making me think differently about how I work with horses at photo sessions. I'll have more to say about that after a few months. In the meantime, this book is an excellent, concise read of his foundational training principals. 
🎧 Listen
Secrets to Growing an Effective, Consent-Based Email Marketing List with Liz Wilcox from the Leadline Podcast. If you aren't doing Email Marketing or have a list but never send emails to them, listen to this podcast for a ton of ideas on how to bring value to your list and effectively market your business.
Equestrian B2B Podcast I found out about this podcast from a friend who was recently a guest. There are lots of great episodes about running an equestrian business!
👀 Watch
Photoshop's new AI: The end of real photography? a demo of the next version of Photoshop (currently in Beta) that will add completely new elements to your images using Generative AI.
WARNING: Adobe is ("stealing") using your images for its AI technology a video about Adobe's “rights grab” when you use their Generative AI tools and how to change your privacy settings so they can't.
More about the dangers of AI and how it's changing and will change our industry. 
Sensing a theme here? AI is here and it's bringing trouble with it. I'm brewing up my own YouTube video soon with my thoughts on this topic which I'm hoping to put together soon!


I sincerely hope you are enjoying the Pegasus Journal. If you know of another photographer you think might benefit from these emails, would you consider sharing it email with them? Thank you!


And, as always, if there's anything I can do to help you grow as a photographer, please reach out by hitting reply to this email. 😊


Until next time…




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