TORONTO, ON (June 7, 2023) – Yoto, the interactive audio platform for kids and creator of the critically acclaimed and award-winning Yoto Player and Yoto Mini, today announced the launch of Yoto Player (3rd Generation), once again revolutionizing the future of play while seamlessly integrating into families’ daily routines as their children grow. It’s the next generation player for the next generation of play.  

Yoto Player (3rd Generation)

Building upon the features beloved by families around the world, including a vibrant seven-color night light and built-in sleep timer and alarms, the Yoto Player (3rd Generation) now includes major improvements and updates, such as:

90% of parents already agree that Yoto has made bedtime easier. With this in mind, Yoto has incorporated a new feature for the Yoto Player (3rd Generation) that will help parents of newborns ensure their baby is always sleeping comfortably with the introduction of a room thermometer. The room thermometer can be monitored from the Yoto App, where parents will receive alerts about their children’s room temperature right to their mobile device.

 

“At Yoto, we’re steadfast on our mission to soundtrack childhood AND help families at every stage of their journey, which is why we are so excited to launch Yoto Player (3rd Generation),” states Ben Drury, CEO and Co-Founder of Yoto. “Yoto champions kids’ independence and we believe that kids should lead the way through childhood, discovering what inspires them as they grow. Yoto Player (3rd Generation) delivers on this vision in a new and exciting way and we can’t wait to share it with the Yoto community.” 

 

The third generation Yoto Player will be available to purchase on June 15th for $149.99 at www.yotoplay.com. For more information about the Players, and additional offerings, please visit www.yotoplay.com.

 

Yoto is an interactive audio platform for kids. Yoto offers over 1,000 audio titles from the world’s greatest creators spanning stories, songs, activities, and more to inspire creative play and learning without a screen. The carefully connected audio players – the Yoto Player and the Yoto Mini - put kids safely in control. No cameras. No microphones. No ads.

 

Inspired by Montessori principles, Ben Drury and Filip Denker founded Yoto in 2017. The very first Yoto Player launched on Kickstarter, then promptly sold out in 2019. The second generation Yoto Player was designed with renowned design agency, Pentagram, and launched in early 2020. The brand’s portfolio continued to grow with subsequent product launches, including the portable Yoto Mini and third generation Yoto Player.

 

Now available worldwide, Yoto have won awards and accolades from critics, parents and children alike. Yoto Mini was named as a winner in Good Housekeeping’s 2022 Parenting Awards, TIME Magazine named Yoto Player one of the Best Inventions of 2020, and Yoto Mini won a prestigious D&AD Pencil in 2022. 

 

Yoto’s platform features both award-winning original content and audio that has been licensed or co-created with partners. These partners include PRH, Macmillan, Sony, Disney, LEGO, Roald Dahl Story Company, HarperCollins, Hachette, Viacom, Bonnier and Scholastic.

 

Kate Makinson Communications