There is one thing I hate more than anything else when it comes to stories (books, movies, whatever).

 

I hate it in a throw-the-book-across-the-room, pause-the-movie-to-pace-angrily, yell-at-fictional-characters, nearly-pull-my-hair-out kinda way.

 

Know what it is?

 

 

Truly, I believe that most problems could be solved if people just got over themselves and TALKED instead of assuming what the other person was thinking. UGH.

Would it make for more boring stories? Maybe, but it would bring a helluva lot more peace to my own heart.

 

A lower-stakes situation where miscommunication often comes into play is when we're talking about love languages.

 

If you aren't familiar, love languages are different ways people like to express and receive love.

 

There are seven different love languages (recently updated from 5):

& the miscommunication I always bring up is that people focus almost solely on love languages as how you like to receive love, without realizing that it's also about how you express love.

 

You probably know "your" love language as what makes you feel loved.

 

 

It gets back to the old kindergarten rule: treat others the way you want to be treated.

 

So we love others the way we want to be loved, right?

 

 

Even if you're doing all the things you know would make you feel loved, it might not be interpreted the same way by another person because they have a different love language.

 

That's why it's so important to understand what your loved one needs from you and not just assume that you know what they want or that what you like is what they'll like, too.

 

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When it comes to creating content, you can't just write what you want to write or hear, you have to write what your ideal client needs to hear to feel loved (if loved is convinced that you're the most trustworthy, perfect fit service provider for their needs)

 

It's one of the biggest issues I encounter as a Pinterest manager.

 

So many business owners think they know their ideal client because they know their Starbucks order and car model, but that doesn't translate into the content they need to be nurtured through your funnel.

 

There's an especially big disconnect between content that's suited for Instagram and content that's suited for Pinterest

 

Marketing in general has been gravitating toward storytelling-based content – personal anecdotes, real-life case studies, and specific analogies make for shareable posts that go viral overnight.

 

 

 

They want to know how to write newsletters that actually convert or which project management system they should be using.

 

It's the tangible, value-based content that's going to appeal to cold Pinterest users.

 

And from there, feel free to hit 'em with all the stories you want in your blogs, emails, IG posts, whatever. But to get them there first, you need to be thinking about what they actually want to hear.

 

 

Once we do, we can start to plan out what content will attract them and do keyword research to get your content in front of them on the platform.

 

If you want to see an example of this in action, check out my latest Pinterest case study, where I used a targeted keyword strategy to take this client from 0 to 1,000 monthly outbound clicks in a year!

 

Feel free to read all about the specific details, but here's the juiciest takeaway:

 

 

The marketing niche on Pinterest is small and competitive, meaning if you go in as a brand new Pinterest user trying to rank #1 in the search for “Instagram tips” it's going to take a while.

 

But if you create lots of content to target more niche keywords like “Instagram tips for interior designers” and “Instagram post ideas for interior designers,” you'll be able to get that content ranking more quickly.

 

All the while, you're still raising your ranking in the more general keywords like “Instagram tips” and “Instagram post ideas”.

 

Beyond just improving your Pinterest SEO, including specifiers to your industry and ideal client also ensures your content is getting seen by the right people.

 

That's one of the benefits of an SEO-driven platform like Pinterest – you can go out and attract your exact dream clients instead of waiting for them to find you!

There are really a remarkable amount of similarities between attracting and nurturing your dream clients and dating...

 

 

Is their love language more tips and tricks? Or is it detailed case studies that show your expertise? Or maybe it's a mix of both!

 

That's why it's so important to have an integrated content strategy behind your Pinterest marketing.

 

As a Pinterest strategist, I'm not just posting all of your content on Pinterest and calling it a day. I'm getting to the roots of your business, goals, and dreams to create a sustainable strategy that gets dream clients flocking to your email list and contact form.

 

 

→ Pinterest Power Hour – A 60-minute, Q&A-style call where we'll answer all of your Pinterest & content strategy questions! ($97)

 

→ Pinterest Audit – Get custom recommendations for your current Pinterest account & pinning strategy in a 20-minute video walkthrough, plus keyword suggestions to get you started. ($247)

 

→ Pinterest Account Setup – Start your pinning from a strong foundation with an optimized account, custom pin templates, and a keyword bank ready for you to plug-and-play! ($647)

 

P.S. I'm a total words of affirmation girlie, so if ya wanna drop me a line & let me know how you're feeling about these weekly inbox dates, I'd feel tooootally loved 😉 (or even if you wanna share your own love language! I'm curious!)