It was a Sunday evening, and darkness had already crept in. We were in the car listening to ‘The Cure’ 💿 as Harry (my partner) drove us home from a 4 hour windswept hike with friends. The two humongous blisters on my feet were burning and all I could think about was a nice, hot bath. But, as the car heater started warming up my bones, my thoughts started drifting to current design projects.

 

What hit me wasn't a case of the Sunday scaries, but rather a feeling of comfort. Because I can say with total honesty that all of our clients this year feel like the ideal client profile in our strategy deck come to life. 

 

What pulled them into our universe wasn’t some ominous magic, it’s our brand—and the brands we've built → our portfolio.

Not to toot our own horn too much, but successful differentiation is our claim to fame and why brands who aren't for every Bill, Sally, and Jane come to us.

Rather fittingly, our go-to copywriter Kori Whitby (whose website we've recently rebuilt, see) affectionately dubbed our clients as the 'black sheep' of their industry.
 

And not so surprisingly, we too consider ourselves to be black sheep among designers: we don't have one signature style, or in other words, one treatment for all. We research, dissect our findings, and look for patterns because our goal isn't a ‘vibey’ mood board alone, it's to come up with strong concepts grounded in information. We don't source our main inspiration from other graphic design projects, but rather interior design, fashion, movies, pop culture, and music. We never use templates, unless you literally choose our ‘template customisation’ service—coming next year.

 

Scrap the question from the title of this email. I know you're a proud one-of-a-kind, like everyone in the Bitemark circle. The real question is… are you currently letting people know that?

 

If you're not so sure of the answer, see how many of these worm out a big yes…

 

5 yeses are possible. We should know ☻

Is your number of yeses low(er than you like)?

We can change that. We = you + us.

 

The thing with distinctive branding is that it's difficult to DIY, although difficult might be an understatement. Between us, most designers / agencies / studios don't even know how to differentiate a brand successfully. A bit harsh? Perhaps. But the proof is in the pudding: brands that aim to be different but still look (and sound) like their competitors—only dressed in a different shade of beige—are everywhere.

 

It’s one thing to say you’re creating ‘unique’ brands; it’s a whole other matter to deliver on this promise.

Sometimes, putting your hard-earned money into the hands of someone who not only cares enough to give you the results you're after but has a track record of doing so is the best choice you can make.

So this year, let the best 🎄🎅🏻 gift to yourself be one that keeps on giving: an investment in the distinction of your brand, executed with love by Bitemark.

We have a very limited number of Design Intensives left, secure one through the link above ↑ spots for bespoke projects are filled up for this year and can now only be booked for 2024.

Those who want to proudly claim their title as the 'black sheep' of their field are welcome to apply.

 

As always, thanks for reading & until next time,

Martha from Bitemark 🪲