Hey, First name / friends! |
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If you dream of licensing your artwork, working in collections is a must. Simply put, presenting more artwork to potential licensing partners = more opportunities for sales. 💰 I know collections can feel can like a lot of work, so in this email, I’ll share some easy tips for creating compelling, cohesive collections! And BONUS! I put together a PDF of the actual collections that I use to pitch to licensing partners and art directors in a free Collections Guide for you! I hope this gives you some inspiration as you’re putting together collections of your own. |
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Now, here are three of my top tips for creating cohesive collections: Build your collection around a common theme or hero image I typically create my collections by starting with a hero image or theme and building the rest of the collection around that. The hero is the main image in a collection and all of the other patterns support it. This way when you’re presenting it to a potential licensing partner, they can envision how the different designs might work on different products. |
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Use a cohesive color story to unify your collection Color is one of the easiest ways to create cohesion in a collection. But what if you have a lot of artwork that goes together thematically but doesn’t match color-wise? That’s where color alterations come in. You can easily change the color palette of your artwork in Photoshop so that it can fit into any collection! |
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Build variation into your collection While it’s important to have cohesion in your collections, you also want each design to be able to stand on its own. Make sure that the designs in your collection look like they belong together but vary the size, color, and subjects so that not everything looks the exact same. |
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#CreateWithCatCoq - Otters |
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I curate the majority of my collections based on current trends, but I also make sure to add a sprinkle of my favorite things in there as well. Otters are my absolute favorite animal, plus animals tend to be an evergreen trend that sells well. So I knew I had to create a collection around these cuties! I once got the chance to swim with otters and it still ranks as one of my favorite days of my life so far! |
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If you want to learn how to draw animals like these otters from reference images while infuisng your own unique style into the illustration, check out my class, Draw Animals in Procreate. This class walks you through the process of sourcing reference photos and drawing animals all while learning valuable surface design tips! Here are some otters that my students drew after taking this class! |
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I can’t believe it’s taken me this long to do an otter challenge. I am sooooooo excited to see all the cute otters you create this week. Please share your work on Instagram and use the hashtag #CreateWithCatCoq so I can see all your adorable illustrations of my favorite animal! Have a great week! |
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