Our mind LOVES instant gratification. It’s a basic psychology principle and essentially it’s when you seek some sort of pleasure so that you can avoid pain.
It's prioritizing your short-term needs over your long-term goals. When you do this, your brain releases dopamine – the feel good hormone that acts as our reward system.
What’s so interesting about this though is that continuing to give into the things that bring instant gratification, especially in your business, can cause MORE pain in the long run.
Your mind doesn’t realize that though – which is why you have to be the one in control making sure it doesn’t run wild all the time.
In business, we naturally want the shiny. We want the stuff that feels good NOW. We want the easy. We want the likes and comments and engagement.
All of the things that satisfy us in the short term… but rarely add up to long term results.
Delaying instant gratification in your business by doing the not-so-sexy or not-so-fun work is often the thing that will generate the results you want down the road.
This is the work that takes more patience. It takes more consistency. It requires you to slow down and think about where you’re at, but ultimately where you really want to be.
Sort of like when I imagined me and my husband on that New England cruise. It sounded really great and it’s what I want NOW, but when I paused to think about where we ultimately want to be, I knew it was something I needed to delay.
This is why my mantra is always this: blogs first, socials second.
Social media has become a type of instant gratification that our brains thrive on and keep us coming back for more.
While social media can be a great TOOL for your business, it’s not the thing that will lead you to where you really want to be.
Your social media posts don’t help you rank higher on Google and easily be found in search.
Your likes don’t equal sales or more money in your bank account.
And I’m sorry, but new followers don’t automatically mean new leads.
All of those things make us feel good, but blog content is the thing that has a much more long lasting effect because blogs live on for YEARS to come.
Businesses that blog get 55% more website visitors than businesses that don't.
Having a blog increases your chances of ranking higher in search by 434%.
60% of people purchase a product after reading a blog post about it.
Need I say more? Stop sleeping on blogs, bestie!
