The Federal Trade Commission (FTC) recently issued an updated set of endorsement guides, building on the original guidelines that were released more than a decade ago.
The newly published guidelines are designed to ensure that both influencers and brands are crystal clear on disclosure of endorsements resulting from paid or gifted partners (such as an influencer post).
- What this means for influencer marketing
- Five key changes you want to make note of
- Six tips for your brand following the update
