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The A-List is your 60-second scroll for brand and website tips, savvy small biz resources and the take-aways you need to get through this crazy thing called entrepreneurship.
 

 
“If you want to scale, you have to narrow down your niche.”
 
⤴️ that’s a statement you can file under Things That Business Owners Hear All the Time 📂
 
If you’re a business owner yourself, I can almost bet that you’ve heard this before. I know I have!
 
Whether it’s from a business coach, mentor or even a business bestie that’s a few years ahead of you, this is one of the first things that many people will tell you.
 
If you have the dream of scaling your business, then most people believe you HAVE to niche down and limit the industries that you serve. 
 
And while I totally understand where people are coming from when they give this advice, as a branding and website design service provider, I just couldn’t seem to fully get behind this idea. 
 
Did I consider it? Sure!
 
But ultimately, I decided NOT to niche my client base.
 
Now, I recognize this as a super unpopular choice and if you’re reading this, I’m not saying that you have to do the same. 
 
I believe that as a business owner, you have to choose what works for you – and that’s exactly what I did!
After hearing the advice and putting a lot of thought into the idea, I simply decided it’s not how I wanted to run my business and there’s a few intentional reasons for this including:
 
➡️ I thrive on variety.
➡️ I believe that ALL businesses deserve quality and strategic branding.
➡️ I love a good challenge.
➡️ I’m a passionate supporter of ALL small businesses.
➡️ It’s more about the person, not the industry.
➡️ The services I offer niche for me.
 
If you’ve ever wondered if it’s possible NOT to niche in your business, I’m proof that it absolutely is and in this week’s blog post I’m sharing more of my heart behind this decision!
 
Here’s to creating the business that YOU love, First name / friend! 🎉
 
P.S. Since I don’t niche, I have a dream list of businesses I’d love to work with soon and YOU might be one of them. This list includes:
  • Agriculture/Small Farm
  • Floral
  • Culinary
  • Fitness/Nutrition
  • Travel
  • Event Venue
  • Beauty
And if you aren’t one of those industries, I’d still love to hear from you!
 
You can view my services HERE or simply connect with me on Instagram so we can get to know each other. 
 
CHEERING YOU ON ALWAYS
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Amanda
 
 
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〰️ If you are looking for BRANDING or a WEBSITE, please take a look at my services or reach out via this CONTACT PAGE. I'd love to chat with you more about your needs!
 
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