I refuse to talk about the bright black and orange elephant in the room, First name / dude.

 

And if you somehow haven't noticed this giant elephant in the corner, I'm talking about the HALLOWEEN DECOR ALREADY IN STORES.

 

Don't get me wrong, I love the fall and Halloween, but it's just. too. early.

 

I refuse to celebrate until at least after my birthday this Saturday.

 

Plus, shouldn't the whole back-to-school shebang come first?

 

Even though it's been 5+ years since I've participated in the back-to-school supply run, this time of year always gets me excited.

 

New supplies! New outfits! New motivation to finally get my shit together!!! (only for it to not even last a full week… 🤪)

It's all the preparation that really gets my blood pumping and heart racing.

 

That really annoying saying comes to mind —

 

“If you fail to prepare, you're preparing to fail” 🙄

 

Unfortunately, there's some degree of truth in it. The key to success really is being well-prepared.

 

 

If you're looking to get your business on Pinterest this fall and experience all the benefits of a sustainable marketing system for your revenue riiiight before the biggest sales period of the year, listen up…

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You already know your dream clients are hanging out on Pinterest and you wanna join 'em, so I don't need to convince you of all the benefits... right?

 

Just in case, here's a quick run-down:

K, now that we've cleared that up, onto what really matters — how can you prepare before you start using Pinterest so you can actually reap all of these shamazing benefits?

 

1. You need to have a website

Sorry not sorry, but it's true! The best Pinterest creators are linking pins to their website.

 

 

By having your own website and using Pinterest to direct traffic there, you'll also see much better conversion (and be able to track it better, too!)

2. You need to have valuable, educational content

The gold standard? Consistent, long-form content like blogs, podcast episodes, or repurposed YouTube videos.

 

Pinterest users are looking for information and solutions before they're looking to commit long-term to a high-ticket purchase, so give them what they want

 

 

I'd highly recommend creating 2-4 new pieces of content every month, but if you can't do that, do whatever you can.

 

The other reason I recommend posting long-form content like blogs consistently is because it gives us more URLs to work with. Pinterest doesn't want you to pin the same link over and over again.

 

Sooooo, if you have a lot of links to freebies, sales pages, what have you, you can get away with having a little bit less content.

 

In that case, I'd recommend writing at least 4-5 evergreen, cornerstone blog posts that you can continuously pin to along with your other offers and content.

3. you need a fully developed funnel

I want your Pinterest traffic to convert to actual subscribers and sales, but there's only so much you can do on the Pinterest side of things.

 

To make sure you're turning your Pinterest efforts into tangible ROIs for your business, make sure you have a plan for users to get into your funnel with a too-good-to-not-grab lead magnet that funnels users to an email list that you're actively nurturing

 

 

While those are the 3 absolute must-haves before starting Pinterest marketing, here are some other things you can do to prepare, whether you're doing it yourself or outsourcing to a Pinterest manager (like me! 😉)

There you have it! Everything you need to do before you start using Pinterest for your business!

 

Honestly, this could be quite an extensive list, but every business and every account is so different, it's impossible to prescribe a one-size-fits-all strategy

 

That's why I take a custom approach to all of my clients.

 

Whether we're working together for management or an audit, I'll look at your specific goals and create an individualized strategy that works for you, not just parroting back cookie-cutter tips and tricks.

 

If you've been nodding along this whole email and are all like "I already have all of that! I'm ready!"

 

 

I've got availability for new Pinterest management clients for the first time since this spring, but the slots are limited, so I'd recommend reaching out sooner rather than later.

 

You can respond here or pop over to my website for more details!

 

P.S. I'm getting ready to kick off a “back to basics” series in September for all things Pinterest marketing. If there's anything in particular you'd like me to include, hit ‘reply’ and let me know!!!