Is Musk's X app the next TikTok and PayPal combined? Let's unravel the intriguing evolution of this 'Everything App'. Dive in...

In today's rundown:

Read time: 3 minutes

AI's role in content creation and management is amplifying human creativity and efficiency, rather than replacing it. By using Natural Language Processing (NLP), AI can generate cohesive and engaging content, freeing creators to focus on strategic and imaginative aspects. AI also aids in content management, as its algorithms can categorize and tag content for effective distribution. Moreover, AI's analysis of user engagement patterns offers valuable insights for strategy refinement. As AI technology continues to advance, it's becoming an invaluable tool for content creators in the dynamic digital landscape.

Claire's, the global accessories brand, is venturing into digital wearables on the Roblox platform in collaboration with Super League. Following the launch of ShimmerVille, a metaverse gaming experience on Roblox last year, Claire's is now focusing on digital wearables. The partnership will introduce limited edition backpacks and avatar heads inspired by Claire’s ShimmerVille pets characters. The move is seen as an opportunity to blend the physical and digital, potentially leading to unique physical merchandise in Claire's retail locations. This strategy aligns with Claire's goal to "reshape how we meet, engage with and grow our fanbase".

In a revolutionary move, the EU's Digital Services Act (DSA) has enabled social media users to break free from algorithm-driven content feeds. This law has changed the landscape of digital user experience, empowering individuals to choose simplified, chronological news feeds over personalized ones, which are often determined by invasive tracking. Major platforms like Facebook, Instagram, TikTok, and Snapchat are beginning to adapt to these changes, signifying a shift in control over content consumption. The law also distinguishes between non-personalized content and AI-driven recommendations, protecting user agency from intrusive AI surveillance.

In a bid to boost engagement, YouTube has provided key insights into its Shorts program, explaining how creators can leverage this platform for their success. Key points include focusing on target audiences rather than the algorithm, understanding that engagement features like shares, comments, and likes are crucial, and that views are calculated based on viewer's genuine interest, not just screen time. It was also revealed that video duration will remain one minute, hashtags can be beneficial, but there's no plan to include thumbnail tools.

Today's email was brought to you by Beazy.

 

Was this email forwarded to you? Sign up for more here.