Dear readers,
Happy October! Itâs officially witch season - aka the time of year when itâs said that the veil between worlds is thin. From Halloween to the Hunterâs Moon to Dia de los Muertos later this month, the falling leaves remind us of our own mortality, impermanence, and ancestry (and your sign to watch Disney Pixarâs
Coco again!).
It is also the season of marigolds (one of my favorites) which symbolize the divine, auspiciousness, purity, and passion. We string these radiant sunshine blooms into garlands to ward off evil spirits with their potent smell, while honoring all of those who have come before us. And during this harvest season, we reflect upon our new yearâs intentions to consider all that we have manifested up until this time.
Magic, manifestation, visualization - it all means the same to me: the ability to clearly imagine a new reality, and then work to make it true. Once we set these intentions, I believe that our mind makes conscious and subconscious decisions in alignment with our vision. Thatâs why visualization exercises are so powerful - it creates a compelling story for us to latch onto. To see is to believe, but transversely, to believe is also to see. We find ourselves following our guiding light with willingness and determination.
I often think of the quote from The Alchemist by Paulo Coelho: âWhen you want something, all the universe conspires in helping you to achieve itâ - and I believe it to be true.
For me, witchcraft means nothing other than tapping into the power of our mind to reify our dreams. Because we donât fully understand how our minds work, 'witchcraft' historically has represented the numinous, and therefore fear for what we do not know; what we cannot control. Yet I believe this is the beauty of witchcraft: the beckoning of curiosity and the bending of our will. At this crux of mystery and manifestation, lies magnetism and magic.
Recently, I have been reflecting upon the concept of magnetism - the invisible forces that connect us together, that propels us towards certain ideas, specific people, and pivotal life choices. Deeply and intuitively, sometimes we feel a pull so strong that we cannot avoid crashing into its wake. These are the lucky moments, the âahaâ moments, the moments of seeing the signs and seizing the day; carpe diem.
A few months ago, a moment magnetized - I came across
The Huntress NY online while shopping for ceramic vessels sold locally. I immediately fell in love with their ethos and aesthetic. Naturally, I followed them on Instagram. That same afternoon, I received a phone call from none other than The Huntress, who said they were manifesting a resident florist that very day and saw my Fleurvoyant account follow them. Cue the pixie dust!
Founded by interior designer,
Jenny Wolf, The Huntress sells various curated treasures from custom furnishings, home goods, wellness products, and fashion. Jenny said she could no longer ignore the signs herself, and felt the pull to open the flagship storeâs doors in Pound Ridge, Westchester in 2019.
The Huntress' namesake is inspired by the Greek myth of Artemis, goddess of the hunt, the wilderness, and the moon. With deep connection to nature, Artemis fiercely protects the wild and its waters. She has perfect aim with her bow and arrow. And in some legends, rather than seeking out her kills, she instead uses her powers to attract them - she magnetizes them to her.
Moreover, The Huntress archetype deeply resonates with me: I come from a lineage of hunters, with my great-grandmother deer hunting well into her 90's - and my middle name, Regina, honors her.
On that note, Iâm thrilled to officially announce Fleurvoyantâs partnership with The Huntress New York. Weâll be selling fresh stems and bouquets every week at the Pound Ridge store, as well hosting festive flower workshops every month.
What's more - The Huntress will be opening up a boutique in the heart of West Village in New York City later this fall. We'll have a permanent Fleurvoyant flower shop corner inside selling blooms, bouquets, and gift bundles. We hope you stop by and say hi!
In the meantime, keep magnetizing.
xx,
Emily