Last month we talked about “holiday creep” as the shopping season moved even earlier into the year, and now here we are in October - fully emersed in holiday programming, with gift guides launching as early as this week.
After surveying our influencers this fall, we found 40% were prepared to share their first gift guide this month (a shift from what we saw last year), while 90% will also share gift guides in November; therefore, looking to lock in all participants within the next few weeks of October.
What else did we learn when talking Gift Guides with influencers?
The most popular categories for gift guides are the broad-reaching Gifts for Her and Gifts for Him, followed by the widely-anticipated beauty and fashion gift guides.
Similarly, more than half of influencer respondents confirmed they will publish Gift for Girls and Gift for Boys guides, as well as age-specific guides including 5 and Under and Tweens.
Other top gift guide categories include Gifts for Sports Lovers, Gifts for Grandparents, Gifts for Foodies, Teachers Gift Guide and Girls' Night Gift Guides.
…and, what were the less common, but more unique gift guide options?
Service Provider Gift Guide (stylist, nail tech, mail carrier, etc.)