Hey First name / friend!
I hope you're enjoying the Fall season as much as I am - pumpkin spice, cozy sweaters, colorful leaves, plump pumpkins, spooky movies - is there anything better!? 🎃
This year, my favorite time of the year is extra special because I'm getting married! Just 6 days from today, in fact. But that's not what I'm emailing you about.
Today, I'm excited to announce a brand new email series where I'll take you behind the scenes of rebranding a local business! I've never done something like this before, but I think it'll be a fun way to share what really goes into the branding process and hopefully spark some inspiration for anyone who feels like their own brand could use a little… je ne sais quoi.
Here's how this series will go:
- Week One (10/30): Brand Discovery + Mood Board
- Week Two (11/6): Logo Design
- Week Three (11/13): Color + Type Exploration
- Week Four (11/20): Brand Collateral
This will be a conceptual project, in other words, it's not for a real client. However, the business will be real and local to Philly - and I need your help choosing which one to rebrand!
Here are the contenders:
- Spa Elysium
- Petals Lane
- Cornerstone Bed & Breakfast
💌 To vote for one of these businesses, simply reply to this email with the number 1, 2, or 3!
I'll be back in your inbox on October 30th to dive into the first step of the process with whichever business got the most votes 🎗
Please note: This exercise is not intended to shame any of these businesses or imply that they need to update their brand. It's simply intended to be a fun and interactive creative exercise.
