Dear Jenny,

The key is to serve before selling. By continuously providing value, you can build trust, boost engagement, and establish your brand as a thought leader—making your subscribers more likely to buy from you in the future.

Here are some valuable ways you can engage your list:

If you’re unsure what content your audience wants or needs, ask them. You can build deeper relationships in the inbox by inviting subscribers to respond to your emails and replying to them. 

We hope this helps,

From email to sales, get answers to your top questions from the Flodesk team. Just hit “reply” and ask away for a chance to be featured in the next newsletter.