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Now more than ever there is an overwhelming about of information that you “think” you need to know before you are ready to launch
What if that was keeping you from success.
I’ve been there, being overwhelmed with learning and not thinking I was ready. Especially in marketing and planning with everyone telling you need this or that for you to launch.
Or maybe your business isn't growing as quickly as it should and you're worried about the future.
Truth is you don’t get real clarity on any of it until you launch with a brand, that’s why creating a minimal viable brand with a small budget is the best way to ensure success.
The Brand Lab helps you to package who you are and what you do so it resonates with your ideal customers which is why it’s your fast track to launching your business.
That's where I come in to help you create the words and visuals that will go into your marketing…from your website, press kit, social media, and whatever else we decide you need to launch.
The branding process gets you clear and confident to launch and grow so you don’t run out of money and most importantly your desire and confidence. Time is Money.
….because your MVB depends on communicating in a relatable way and how they perceive you - that's why it's an effective launch pad for your business.
You want to ensure what you offer is something that you're ideal customer actually wants or maybe you don't have the right words or visuals and you're the best keep secret because
Creating a Minimal Viable Brand (MVB) is an effective way to grow your business successfully without losing your mind and over spending.
1) Twice a week (1 class on brand elements and 1 time creative office hours) all classes recorded. I help you create every step of the way so you don't get stuck doing it in a silo. See below for the steps.
2) Private group to post for feedback throughout the program
3) My Brand From Within Course and Workbook (8 complete guides and workbooks for every stage of the Brand Strategy Framework) value $250
4) Small group 5-7 only because I want to get to know your business unlike other groups that provide generic advice.
Ready to create your brand together? I am!
Starting Monday Oct. 30th - Dec.4th (Get ahead to a successful 2024)
THREE STEPS TO YOUR MINIMAL VIABLE BUSINESS & BRAND (MVB)
— week by week outline —
CLARIFY THE WHAT & WHO
• Core Values & Strengths - the backbone to your business
• Competitive positioning - minimal viable research
• USP/Brand Positioning - your most viable offer
step 1, week 1
01
HOW PART 1: DEFINE YOUR CORE MESSAGE
• THE WORDS: Core Message and Marketing Strategy, Brand Story
step 2, week 2
02
HOW PART 2: DEFINE YOUR VISUAL BRAND
• THE VISUALS: Brand mood board; define look and feel, imagery, fonts, and brand archetype
step 3, week 3
03
INCUBATION: CREATE & CREATE MORE
• Putting it all together. Create your minimal viable launch elements (i.e. simple web page, social media, pitch, media kit, and etc)
week 4
04
BONUS #1
VISIBILITY PLAN
•We'll create your visibility plan that you'll actually do and get your business out there in front of the right people.
week 5
05
BONUS #2 TECH TOOLS & AI FOR MORE TIME & FULFILLMENT
Rather than get overwhelmed by all the technology, we'll determine which ones will help you do all the stuff not in your genius zone so you can focus on what you do best.
Dec 4th Monday 10am PST (Class & Q&A) BONUS CLASS #2
Dec. 7th Thursday 9am PST (Office Hours)
Together, let's create your MVB so you can grow your business in the most effective way without losing your mind.
Eva
WHO THIS IS FOR: The Brand Lab is for values driven entrepreneurs who want to succeed through creating an aspirational brand that draws in your best customers.
I was totally missing the mark on my marketing, and after one session Eva was able to solve what I had not been communicating, now people are signing up because they understand the why and benefits.
Guy, Trauma Therapist
Before our meeting, I was unclear in my messaging, I knew exactly what I wanted, but was struggling to really articulate it which was keeping me unclear in my messaging to my target audience. Now I know exactly what my messaging is and who I am talking to, so I can attract the right people. Thank you! Kiyada,
Eva could see things that I was blind to. She can see who you really are and connect the dots. it’s amazing how she can see the steps and come up with the messaging on the spot in one session. She syntheses me, my story, my future vision, and collapses it into my brand...in her mind! And simple action steps needle moving action steps to move you forward. Katie, Cognitive Connections
Eva helped me clarify the right audience and positioning of my product. We created a media kit and updated the key messaging on my website - made a world of difference! I am attracting the right customers, partners, and media publicity all from what we did together in a session. - Rena, Potty Pillow
“I am in love with my brand. It represents my past, present and future. Eva’s ability to see it MADE MY DREAM A REALITY. “