Hey Radical Content fans, Sorry I missed last week. I know you've all been patiently refreshing your email, eagerly awaiting the next Radical Content Newsletter. Things at Maverick Content Studio are heating up, and I had to focus on a few other things. Thanks for your patience. |
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🚀 Featured Topic -Building Superfans is easy, when you know the fan journey I know what many of you are thinking: "I'm not the NFL, Harry Potter, or Dude Perfect - how can I build a fanbase?" My belief is that anyone can cultivate a following by understanding their audience and consistently delivering value. Every week, I encounter clients who question how to foster fandom. To address this, it's crucial to grasp the Fan Journey that I've developed and refined over the years. Fan engagement is dynamic. Today, you might be a superfan of something that won't cross your mind in five years. To effectively build superfans, it's essential to comprehend this journey. When I first encountered a similar concept, it was a game-changer. - Phase 1 - Non-Fan: This is someone who's either unaware or indifferent to a particular interest. They might be new to the topic or simply unenthused.
- Example: When my brother first introduced me to my now-favorite sports radio station, I was skeptical of his enthusiasm.
- Phase 2 - Casual Fan: These individuals have a budding interest or appreciation. They engage superficially and are beginning to develop a deeper interest.
- Example: Currently, I'm a casual fan of the Savannah Bananas. I love what they are doing, and I talk about it often, but I have yet to watch the show or attend a live event. Maybe soon I will crossover to a True fan.
- Phase 3 - True Fan: True fans have developed a genuine passion. Their interest is rapidly growing, although they may not have dedicated a significant amount of time yet.
- Example: Currently, I'm a True fan of the My First Million Podcast. I listen to episodes weekly, follow the guys on social, and I have told a few people about it.
- Phase 4 - Superfan: Superfans have an intense emotional connection to their interest. It's not just about engagement; it becomes part of their identity.
- Example: I have several examples, like the Dallas Cowboys, Chick-fil-A, Survivor, and Dude Perfect. I follow them closely, talk about them often, and eagerly await their next moves.
- Lastly - Lapsed Fan: These were once passionate fans but have since become less involved. They retain fond memories but no longer actively engage.
- Example: I was once a huge fantasy football fan, consuming countless hours of podcasts and preparing meticulously. Now, my love for football remains, but I've moved on from fantasy football.
This framework is powerful because it enables the creation of comprehensive marketing plans, communication strategies, and social media playbooks tailored to each stage of the fan journey. Take a moment to consider where most of your audience falls on this spectrum and what strategies you need to implement to elevate them to Superfan status. To copy or download the Maverick Content Studio Fan Building Blueprint seen below |
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🔥 Content of the Week - The entertaining content inspiring us from all over the internet. My highlight this week pains me. I am a Dallas Cowboys fan, but the Philadelphia Eagles’s TikTok is on fire. Here are a few highlights: - Check out this video promoting their team’s Day Off - link
- I love a social media team highlighting themselves - link
- Player access is fantastic; I love the creativity in capturing quick player content as they walk by. - link
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📖 Studiotales - What is on my mind this week, as we build Maverick Content Studio. - We had our first-ever Maverick shoot this week, covering Jobs Partnership’s graduation. It was small but so awesome—an amazing event for a wonderful cause. While it may have been small, this is just the beginning. We did a live Instagram story and captured amazing testimonial videos with many JP graduates and volunteers.
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OK that is it! If you need more support in your brand content, social or storytelling journey, these are two ways I can help: - Download my Free Content Strategy Template here. This has been built and tested for over fifteen years leading social and content for Fortune 500 brands.
- Free content consulting discovery call - get time on my cal here.
Let's all Connect First and Create More. Best, Eric Gray |
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