Many influencers view commission-based campaigns as not placing the appropriate value on the creation and distribution of their unique content. Most creators view a base fee as necessary to cover their time, while the affiliate option can provide incentive for continuing to share the brand beyond the initial campaign period.
However, there are a small percentage who are willing to work on a commission-only basis. The majority of those influencers require at least 11-15% commission (20%) or 16-20% commission (16%). Just 3% are willing to work for a commission of 1-5%.
“Our main job as content creators is to take consumers to the brand's website … If it then converts to a sale, it's very much up to the brand, how enticing their website and product are and how well THEY can convert the consumer once they are on their website," one influencer respondent shared with The Motherhood.
How are you structuring your campaigns for 2024? Have you considered your approach to outreach and how that will impact influencer partnerships?
