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(We also walk you through live sites for context and real life application.)
 
Authenticity and originality are critical when it comes to writing copy so the last thing we wanted to tell you is 'just do what they do'. 
 
(WE’RE ALL SICK OF SEEING & HEARING THE SAME.)
 
Think of TECC as an interactive textbook where you read instructions, learn frameworks, and then take those learnings to answer prompts and customize templates that ultimately create cohesive copy for your draft.
 
So how do you know whether it’s right for you?
 
Well, we practically agonized over making THE ESSENTIAL COPY COURSE™ a robust guide that’s useful in a variety of entrepreneurial scenarios and stages of business ownership. 
 
Including but not limited to the following:
 
✅ You’ve been in business for 6 to 18 months and things have gone pretty well but you’re realizing you’ve never felt all that confident in your “voice”. To be honest, you’re not really sure what makes “good copy” so you keep tweaking it without knowing what’s making a difference. 
 
✅ It feels like you're reinventing the wheel each time you write for your brand- which is frustrating because your marketing is inconsistent and even you're a little confused. Enter: writer’s block and walking away from the keyboard … again. 😤
 
✅ You’re largely still tweaking your offers and processes so you’d prefer to test and solidify things a bit more before hiring a pro. (Smart, smart.)
 
✅ You’re in a slower season of business and determined to drum up sales and engagement. With cash flow not where you’d like it to be, you need a cost-effective solution (such as TECC!) and are willing to put in a *reasonable* (not endless!) amount of focused time to see results. 
 
✅ You’ve been burning the candle at both ends - your salaried job and your side hustle - and you’re ready to go all-in as an entrepreneur in 2024. You’re not quite ready for a mid 4 to 5-figure investment , but you want to launch with purpose, intention, and professionalism. 
 
✅ Alternatively, you’ve been in business for a while - quite successfully you might add - but spend way too much time fielding questions about your offers and pitching yourself to every lead through DMs and off-the-cuff landing pages. An online home that effectively communicates your value and authority is way overdue. With the right structure and flow provided for you, you know you can make it happen.
 
✅ While you wouldn’t necessarily consider yourself a “writer”, you actually like writing and aren’t half bad at it. It’s the getting started and working from scratch part that overwhelms you. Okay, fine, that and being long-winded once you finally get going. But armed with the right tools, direction, and outside inspiration, you actually enjoy the process and want to see where you can take it yourself first. 
So the question is — where are you finding yourself with your copy at this moment? And can you afford to stay in that position? Or is it time to make it a priority and watch as it changes your business (and life) for the better?
 
Thanksgiving is tomorrow and this week is already flying - so it won’t be long before these limited time savings come to end. Just a few days, in fact.
 
Join the Cru of ambitious entrepreneurs putting copy first and reaping the long-term rewards of doing so.
 
 
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