Perhaps, the above quote gets me going so much because I intimately know what it's like to sit in the planning, waiting, wishing, wondering, imagining stages for so long - only to see someone else sprout up overnight and run with (ahem) “my” idea. 😝
Look, we preached the necessity of “waiting” all summer long so I don't intend to be contradictory. While it wasn't easy, we were in a season of sowing, in order to bring tangible things to the surface.
So my question to you is are you in a season of mindfully and patiently sowing - or stalling and comparing?
The decision to wait can be a product of wisdom.
But it can also cause you to miss out on viable business opportunities. Secure valuable intellectual property. Obtain talented partners or team members. Garner brand loyalty. Strike while a market is hot. Stir up greater belief in yourself. The list goes on …
I don't share all of this to scare you or persuade you into anything that isn't right for you, or at the right time.
But if it's simply doubt, indecision, analysis paralysis, perfectionism, procrastination, or unrealized fears that are keeping you from doing the things you want to do — then yes, consider this the tough love reminder you need to take action.
I know (all too well at times) that running a business is overwhelming. Often isolating. Confusing AF.
And to complicate matters more, the very place we tend go for answers (hi online world), can be a cesspool of conflicting opinions, distractions, and additional to do's that leave you pulled in no less than a handful of directions at a time.
Hence the lack of belief and stalled action that often follows …
The last thing we ever want to do is add to the chaos, noise, or confusion.
So if The Essential Copy Course™ isn't your next best step right now, don't buy it.
But what I can tell you is that we very purposefully created a foundational course in a distraction-free, digitally fillable (or printable) format so you can hole up with it, zero in on who your brand is and what sets it apart - and above all, actually start to hear yourself think again.
Each of the 8 additional resources and 10 supporting videos were intentionally added to round it out and give you the end product you need: polished, design-ready website copy you can share with pride.
(My personal fave is the Editing Sweeps Checklist.)
We built it so that what you sow into it, you'll reap tenfold.
I don't think I'll ever change my tune that brand messaging and website copywriting is an essential, non-negotiable, can't-be-skipped aspect of running a business.
Because in the words of rebranding expert, David Brier:
“If you don't give the market the story to talk about, they'll define your brand's story for you.”
TECC is your opportunity to write the story you want told. To know how to craft compelling messages again and again and to actually BE (not covet) the person doing the things you want to do.
You can make it happen and we're giving you the step-by-step system to write words that go to work on growing your dream.
Lastly, I really am so thankful you've been here to hear me out on this new program. I can imagine your inbox has looked somewhat like mine over the past couple of weeks … which is fuller than ever. 😵💫
So we'll send just a couple more reminders that your founding discount is expiring tomorrow night and then we'll give it a rest.
Someone has had to be your ‘copy’ pusher. 😉
