You knew this email was coming — today is the day - the last day, that is - to save on The Essential Copy Course™ with our 20% founding discount.
It's everything you need to write your own copy, The CU Way— our unique blend of approaches, philosophies, processes, and techniques to effectively drive results for your business.
Broken into 3 core parts, all housed in a 220+ page Coursebook and intuitive course platform:
- Uncork - Research & Discovery
- Pour - Writing & Wireframing
- Sip - Editing & Refining
Alongside 8 additional resources:
- Research Scratch Sheet - Your place to compile your voice of customer research, find “sticky” copy and organize it in prep for writing your draft with a lot more ease.
- Market Research Guide - Ever wonder how to get better testimonials &/or feedback from your audience? This is how. Find our go-to questions, canned email copy, survey questions, and more.
- Design Pairings List - Our rolodex of vetted & trusted design parterns, organized by platform to help you determine the best visual solutions for your brand. For the love of #copyxdesign.
- Go-To Writing Tools List - This resource is packed with the resources we use on the daily. We also touch on AI, helpful headline generators, and more so you can write smarter & faster.
- Site Map & Web Copy Draft - Your bread & butter Doc for drafting out your design-ready website copy. Pre-formatted and wireframed in-line with your Coursebook, this resource alone is straight GOLD.
- Editing Sweeps Checklist - Straight from KP's desk, this checklist covers all the considerations she runs through when editing our client copy drafts. It's humanistic, reader-focused, and welllll beyond a simple spellcheck.
- Gathering Feedback - Once your copy is done & drafted, we'll encourage you to get some outside feedback and give you the tools to do so in a productive, efficient way.
- The Brand Filter - When in doubt, refer to this handy resource to stay on-brand and true to you, not only in your web copy but any other copywriting or branding decision you make in your business.
