Scroll for: cool upcoming free session where I spill the financial dirt on Brave Thing, 2023. I'm already self-consciously cringing about this, so sign up before I change my mind!
 
😘😘😘
 
First name / friend, when I wrote my book, Ghost - Why Perfect Women Shrink, I was clueless.

Don't get me wrong.

I was brave.

I did the hard shit most people are not willing to do.

The brutal, boring, every day you write until it's done part.

But I was clueless.

I didn't have a business, let alone a name.

Or a vision.

Or a mission.

I remember sitting in the workshop with 24 other authors, many who were millionaires, and having to pop out the room to try to get my first ever biz bank card rejected, and then approved.

Bank of America, btw. Don't make that mistake.

When I started writing Ghost, I'd never made a dollar in my business.

And I dunked over $20k into getting this book breathing real-world air.

And the money is nothing weighed up against the hours.

The hours and the HOURS of my life I spent editing every sentence to cut all fluff.

Because I wanted each sentence to read like a kind knife.

When the sensible 30somethings were saving for their first one bedroom, I was sending emotionally unstable emails with CMYK codes to the book cover designer to make sure I got the yellow I wanted.

Oh, and naming one of the chapters Cunt?

Probably not the smartest move if you want to sell your book to companies.

But is didn't know I wanted to be a keynote speaker then?!

And guess what?

Ghost makes me no money.

$100 a month if I'm lucky.

Which is kind of pitiful.

But I don't give a fuck.

I don't give a flying fuck.

Because I wrote Ghost for me, first.

She's the story of a brutal rock bottom, and a really fucking brave bounce.

And my neice gets to grow up with a book dedicated to her.

How many wee girls get to say that?

(fuck I need to write my second one so Ruby can say the same!)

And I get messages maybe once a week from a woman who's read Ghost and loved it.

Those are my favourite emails, so if you've read Ghost, I'd love to hear what you thought.

Because I was clueless when I wrote Ghost.

But writing this book helped me cement, into solid rock, the core of what my business DID grow into.

Brave Thing.

So, business-wise, Ghost is a financial failure.

But this book remains one of the few things in my life I feel so proud of the love spills over the brim and gently scalds my hands.

🖤
 
BRAVE THING - THE FINANCIAL DIRT
 
Ok. Here's the deal, First name / friend.
 
I'm doing a profit/loss behind the scenes of Brave Thing for 2023.
 
Think of it like Financial Dirt.
 
How I threw $37k down the toilet this year plus some HUGE wins and learnings from my second (can't believe it's only been 2) full-time year in Brave Thing Business.
 
It was another multi-6 fig year but it felt so different than last year in some fucking cool ways and I want to share what I've learned.
 
I think it will be valuable whether you own a biz or not because, shocker, a lot has nothing to do with biz and shit loads to do with your identity and inner world. 
 
I'll be hosting this session in mid/late December. It won't be a stupid fluffy high-level thing. 
 
I'll go as deep as I can in the time available.
 
I WISH when I'd started Brave Thing that someone, ANYONE, was talking transparently about this shit.
 
If you know you're interested in Financial Dirt, sign up. 
 
The first 100 people who sign up will get a special gift :)
 
This workshop/chat will be free/donation-based. 
 
I want to raise enough money to donate an annual membership for a wee girl at my jiu-jitsu gym.
 
Intent is a spell,
 
 
Iona xo
 
 
I'm Iona
Tough as old boots, soft like a marshmallow :)
 
I want to help you remember who the fuck you are and turn the stone in your chest back into a beating heart.
 
It's time to live your Brave Life.
 
Iona xo
 
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