Copywriting isn’t my only source of income right now and I hate talking about it.
No, it’s not OnlyFans, First name.
Or Feet Finder.
I suspect I’d be killer at both, though.
I bet I could double-monetize my paid content.
Land a paid partnership with Burt’s Bees foot balm… flash my affiliate link for Crackle nail polish…
But no, I’ve regularly stayed up until the early am’s working on WEB DESIGN.
Before copywriting and I went exclusive, my projects were all web copy and design. My clients wanted more than a pretty site – they wanted it to convert.
Duh. Don’t we all?
So I booked out my whole 2023 calendar year, and now – in freakin’ December – I’m finally wrapping up web design FOR THE REST OF ETERNITY.
Now for the segue, but make it bullet-points!
- These packages each started at $9,500.
- I booked myself out for 6 months.
- I had less than 100 Instagram followers and a tiny email list.
But my audience size was enough.
And whatever you’re launching, yours is too. (Especially because I know yours is way larger.)
I hesitate to use this story to illustrate my point because when I read similar contrasts, I always think:
Yeaahhhh, okay. This isn’t inspiring.
This doesn’t happen to everyone and you make it sound like it was easy.
That or maybe you’re fibbing?
I’m a delight. I know.
The left-out details in MY story include refining the messaging of my offer again & again. Even after booking a client, I’d revisit to optimize my launching assets.
Since my audience was small, I made sure to make my conversion high.
This concept applies to you, except WAY larger scale.
You’ve launched before. You have a substantial following too.
And with each passing day, your audience organically grows – especially when you launch.
What would happen if you doubled down on your conversion as the audience naturally increased?
Boom.
You’d be attacking your launch from both sides, optimizing your copy/sales page/emails/etc AND piling more folks into the whole launch!
That’s why more traffic isn’t the answer to higher-earning launches.
We both know new clients cost more to acquire and convert anyway, so double down on who is already there.
You’ll sell some newbies on your offer anyway.
In February, we’re going to double down on making your launching assets high-converting.
We’ll refine your Messaging, optimize your sales pages & emails with sales psychology, apply buyer behavior to your launching strategy, brand-ify your assets with branded language & themes, and more!
Copy Rider is a 6-week group program with weekly trainings, specialized guests to teach on topics like AI and systems, plus all the wireframes and resources you need to increase your next launch’s revenue by 20%.
We’re revving up now and I have limited-time HELLA EARLY Bonuses for anyone who joins the waitlist.
You’ll continue receiving informational emails about the program, and the opportunity to take $1000 off if you choose to join by the end of December.
–Emelie
ps – If you wanna chat 1:1 about whether or not Copy Rider is a good fit for you and your offer, hit reply. I can answer your Q via inbox, or we could swap voice messages. Just holler!
