HAPPY HOLIDAYS & MERRY CHRISTMAS, First name / friend! 🕯🦌🎄🧦
Mariah Carey has officially defrosted – and anyone who knows me knows that I start counting down the days ‘til Christmas on December 26th, so this is a big month for me.
Lucky for you, First name / friend, to spread the holiday cheer, I’d like to give away some presents, or at least nuggets of wisdom as a gift from me to you 🎁
So, today I’m going to give the gift of copywriting knowledge to you, and in turn, you’ll be able to make sure your website is staying flawless to convert dream clients.
Copywriting Mistake #1 – Lacking a consistent brand tone. Your entire website should sound like the same person speaking – more specifically, it should sound like you. As a service provider, it's crucial that your site has a cohesive tone/voice that feels distinctive to you. The authenticity that resonates through personality-packed copy is much more likely to convert than generic copy that was written by AI (which can't really make your brand voice consistent, by the way).
Copywriting Mistake #2 – Targeting in-depth readers but not skimmers. Your website copy should cater to BOTH readers who are going to take their time and those who are just passing through. This means your copy should have headlines that hook, relevant calls to action strategically placed throughout, and more details that intrigue them enough to keep on reading once they're down into the longer paragraphs of your site.
Copywriting Mistake #3 – Sounding too formal. This can happen if you use too much jargon or too many industry buzzwords. When your dream clients are scrolling through your site, they should feel like you're speaking directly to them. Honestly, they should be reading and think: Omg, how did they know so much about me?! Chances are, if you stop trying to sound formal and exclusive and let your real voice shine through, readers will resonate more and be inclined to work with you.
But… if you're not ready for full, done-for-you copywriting yet, you could also just get a full Website Audit from me, which is basically an entire package of gifts in and of itself.
Buuuut if you're not even sure where to start, hit me up for a 1-on-1 Market Mastery Session, where you'll leave with all the tools you'll need to start seeing more conversions.
With ALL of that said, I'm so grateful that you continue to read Code to Conversions every week and I hope you find value in the tips that land in your inbox. Much more importantly, have a wonderful Christmas and happy hump day!
Until next time,
Alicia
Thank you for reading today's edition of Code to Conversions – where you get expert tips on how to get more conversions delivered to your inbox every Wednesday. If you're new here, hi, I'm Alicia, the face behind Alicia Wilcox Copywriting, and I'm so happy you're here!
