It's been a year of progress, advancements and growth that could rival some of the most forward-thinking years we can recount. We've watched so many concepts and ideas that have been brewing for decades come to fruition all within the span of this 12-month period.
From the wild west of AI to the advancements within the Metaverse, and every in-app shopping tool along the way - 2023 proved to be a year of change and growth across the industry. We watched platforms skyrocket that some thought would be gone before end of year (TikTok, we're looking at you!) and others plummet that we also thought may be gone before end of year.
In 2023, the influencer marketing industry was estimated at $21.1 billion, and data trends forecast the value of the influencer marketing market to reach nearly $70 billion over the course of the next 5-6 years.*
We're so grateful to both our longstanding and new clients this year, who continue to trust us with bringing the story of their brands and organizations to life.
