Some creators love to tell you that they have the hack that'll finally "beat the algorithm" so you can explode your following and make tons of money overnight.
But are these hacks truly exclusive trade secrets? Or are they just basic human behavior???
Every "new" tip and trick is just a different way of dressing up the same thing that has always worked online — creating content that reaches and captivates your audience, keeping them on the platform longer.
Creating short, looping reels isn't a "hack," it just keeps users watching for longer.
>> You could also do this by creating content your audience actually wants to watch from start to finish.
Using "trending" hashtags or keywords isn't a "hack," it just describes your content to the algorithm so they can show it to the right people.
>> The number doesn't matter. The relevance does, and you can't fake that.
If you don't know why the hacks work, you're always going to be searching for the next one, leaving you reliant on whatever growth influencer of the day is sharing. 🙄
And while I'm happy to share all my Pinterest knowledge with you, I don't want you to have to rely on me to market your business on Pinterest.
When you truly understand your audience and the platform you're marketing on, you can create content consistently, confident that it'll work to bring in leads and sales for months, no matter what new trends or changes go down.
I might not be the expert on your particular audience, but I do have a pretty good understanding of the Pinterest platform & algorithm, if I do say so myself.
So, what is the Pinterest algorithm, anyway?
The first thing you need to know about the Pinterest algorithm is that it isn’t out to get you. It doesn’t even really care about you at all. (This is a good thing, I promise.)
The truth about the Pinterest algorithm is that its end goal is to make Pinterest-the-business more money. It does that by keeping users on the platform longer.
Y'know what kind of users stay on the platform longer? Happy users. Happy users are users that are being spoon-fed exactly the kind of content they're searching for and interested in.
So the Pinterest algorithm boils down to making Pinterest more money by connecting users to the content they want to see.
Remember! There isn't a living breathing human being deciding whether or not your content gets seen. I like to call the digital BTS of the Pinterest algorithm the Pinterest robots, and the robots need help understanding your content.
Those robots use a lot of different factors to understand what your content is about and if it's worthy of being recommended to Pinterest users.
When you know what those factors are, you're able to create content more effectively in a way that helps you meet your goals from Pinterest and helps Pinterest meet its goals, too!
It's a "you scratch my back, I'll scratch yours" kind of situation. A symbiotic relationship, if you will.
Luckily, I've broken down all of those factors for you in this week's blog post!
