^^ This is the kind of best friendship I could've only DREAMED of when I was younger, and is a very real excerpt from my high school yearbook. (Just picture it written in purple glitter pen.)

 

Now, this friend and I don't currently live together in Boston with 12 cats. Honestly, we haven't even talked in a few years...

 

But for those 4 years of high school? Inseparable.

 

Comparing Buzzfeed quiz results like they were horoscopes, gabbing about the latest paparazzi sighting of our favorite niche British actors, and laughing louder than acceptable in public at the Panera next to our school.

 

 

YEAH, I'M HERE TO TELL YOU TO BLOG, WHATCHA GONNA DO ABOUT IT?

 

Okay, sorry, that was aggressive. But that's how passionate I am that you should be blogging. No ifs, ands, or buts about it!!!!

 

Blogging has gotten almost as bad of a reputation as the algorithm or Taylor Swift in 2016.

 

But just like Taylor Swift, blogging never died. Well, the old blogging did.

While yes, a blog can be those things, that's not the only format blogs can take.

 

I'm gonna hit you straight up with the big takeaway of this email because I don't want you to miss it. Ready?

 

 

 

Don't blame the messenger! I don't like it any more than you do!

 

When writer's block hits or your power unexpectedly goes out in the middle of drafting your weekly post (hi, that was me yesterday), it can be hard to remember why you're putting all this effort in.

 

I'll remind you in a sec, but first I need to tell you why I'm begging you to blog, because it's not just for kicks and grins. 🤪

 

The Pinterest algorithm used to be easy to "hack" by repinning the same blog post over and over again. But in 2020, Pinterest cracked down on that and explicitly stated they would be prioritizing new original content from creators.

 

 

 

 

 

Now, of course, Pinterest doesn’t specify that you haaaave to use blogs as that content vehicle… But if you ask me — and because you're here, you basically did — it’s the simplest way to create consistent content that also benefits your business as a whole.

below the fold

 

The truth of the matter is that all the algorithms want more content, but there are only so many hours in the day.

 

Personally, I'd rather not spend those hours trying to keep up with the content creation schedule of a full-time influencer.

 

 

Blogs give you tons of valuable, trust-building content to promote on Pinterest, while Pinterest increases your visibility to new, ready-to-buy audiences without have to be online 24/7 or spend half your marketing budget on ads.

 

 

You don't need another lecture about why Pinterest and blogging are the best long-term content marketing strategy.

 

 

That's exactly what I'm going to be teaching you in the upcoming Pinterest Blogging Workshop!

 

 

I've been working on Sara's Pinterest account for almost 4 years now, and between her blogs and my Pinterest strategy, her business has gained 18k+ followers, over 2 million monthly views, thousands of email subscribers, and so much more!

 

Trust me when I say we KNOW what we're talking about.

 

Want to join us? Workshop presale tickets are available for $97 ($50 off the $147 sales price!) until February 9th.

 

As always, if you have any questions about what the workshop entails, if it's right for you, etc. — my inbox is open! Hit 'reply' or send me a DM on Instagram!

 

Speaking of blogging... I've been blogging up a storm lately. Prepping for this workshop has the cogs SPINNING and I've got several posts I think you'll be interested in…

I'd say I'll get off my blogging soapbox now, but I don't want to lie to you, First name / bestie.

 

Instead, I think the best I can aim for is that this email gave more "fun peer pressure into good things" vibes and less "parent telling you to clean your room" trauma.

 

Let me know, did I hit the right tone? Or am I giving you high school flashbacks?