So many of us entrepreneurs spend our time working to create new, new, new.
And if we don't see immediate results on our new initiatives, we want to scrap everything and start over. It can be a vicious, energy-sucking cycle.
When in reality, what we often need to do is test, tweak & refine what we already have in place.
The 3 factors you can assess to help you do that are:
(1) Audience - Who are you speaking to? Is the audience defined enough? Is it the right audience? Are they listening? Are you talking to enough people?
(2) Product - What is the offer and what makes it unique? Is that immediately obvious? What pressing problem/need/desire is it solving for? Is it the right time, the right container, the right price? What may need to be added to it … or taken away?
(3) Copy - How are you communicating about the product and the audience it's for? Is your message landing? Is it specific, compelling, and differentiated enough? Have you shared that message enough times in enough places?
This is so important is because having confidence in each of these 3 factors keeps you from spinning your wheels. And when you've really paid attention to them - and tested them - you're able to gather helpful data that guides you in making wise business decisions … without potentially undoing what's ripe with potential.
My Dad always told me that it's hard to make a decision when you don't have enough (or the right combination of) information yet.
So while we can't always wait for every doubt, question, or concern to be answered, we can ask ourselves what's missing from the equation that's keeping us in a holding pattern.
When assessing your offers and how to promote them, always come back to these three factors. As I share in the Reel, you can start by considering them one at a time, much like you'd trial an elimination diet to determine an allergy.
As you master each for each offer, you'll inevitably see your sales improve. (In fact, we're working on this a bit ourselves, too.)
And if you need an outside eye or perspective on things to help you analyze + edit your copy, we have just the thing below!
But first, a little wine & more words to aid in your weekend unwind…
