Hi There First name,

 

I'm producing this monthly newsletter called Marketing Trendz to give topical news to C-Suite Executives, Marketing Directors, and Small Business Owners. Get ready for Marketing News, Marketing Tips, and Marketing Case Studies plus upcoming events, and occasional cool book recommendations.

 

We’re here to help you stay ahead of the curve so you can make positive changes for your organization. We’re here to help you get your marketing mojo going. Let’s go!

 

Seize the day,

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Ah, the Super Bowl... that glorious Sunday when we gather to scream at TVs, stuff faces with more dip than is socially acceptable, and, oh yeah, watch some football.

 

But for those of us with our marketing goggles on, it's not just a game; it's the Super Bowl of advertising.

 

A grand stage where brands duke it out Colliseum-style for a spot at the nearly 90 million eyes. This year, we've hit a new record high with brands punting around $7 million for a mere 30 seconds of fame. It's the Everest of ad space – pricey, prestigious, and not for the faint of heart or wallet.

 

But hey, it's not all about the money (okay, it's a lot about the money), but it's also about the glory of capturing the nation's heart and humor in half a minute.

 

So, let's jump into what's been shaking up the marketing world this week:

 

 

In a plot twist that no one saw coming, Universal Music pulled the plug on TikTok. Is this breakup drama, or just playing hard to get?

 

This decision didn't come lightly but was detailed in a gripping open letter to the artist and songwriter community, marking a significant moment in the ongoing conversation about fair compensation and the ethical use of technology in the music industry.

 

The letter outlines three critical concerns:

 

 

Perhaps most strikingly, UMG accuses TikTok of attempting "to bully us into accepting a deal worth less than the previous deal, far less than fair market value and not reflective of their exponential growth. How did it try to intimidate us? By selectively removing the music of certain of our developing artists, while keeping on the platform our audience-driving global stars." This, according to UMG, is indicative of TikTok's disregard for the value of music and the rights of creators.

 

 

Never forget to keep a direct line to your fanbase, because the platform landlords can switch up the terms of your lease at the drop of a hat (or the skip of a track).

 

Platform Dependency occurs when your entire digital strategy is perched on one platform's shoulders. It's like setting up your digital shop on a single social media platform, betting all your chips on email marketing alone, or making TikTok the be-all and end-all for your brand's visibility.

 

The Safety Net: Diversify, diversify, diversify! No matter what or who you are selling to, the only constant of digital marketing to remember is that things can change (quickly!). Just as investors diversify their investments to manage risk, marketers should diversify their tactics to ensure stability and growth.

 

By spreading your efforts across a variety of channels, you're not only safeguarding your brand against the unpredictability of digital platforms but also opening doors to new audiences and opportunities.

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Kanye West's approach to his Super Bowl ad and subsequent sale is a masterclass in marketing strategy and sales funnel optimization. By simplifying the purchasing process and offering a standout $20 deal on all items, Kanye not only skyrocketed sales but also cleverly gathered invaluable consumer data. Here's how he turned a straightforward ad into a marketing goldmine:

 

The Shopping Sprint: Landing on Kanye's site, shoppers found a dream—two clicks and you're out, purchase in hand. The beauty? Simplicity. The outcome? A sales explosion.

 

The Afterparty: Now, Kanye's sitting on a goldmine of data—emails, preferences, you name it. Every purchase was a peek into what his fans love, setting him up for direct hits (read: marketing campaigns) in the future.

 

The Takeaway: Kanye schooled us all in the art of the sales funnel—make it irresistible, make it easy, and keep those buyers close. He crafted a genius marketing blueprint that was just as weird as him, proving sometimes, the simplest strategies hit the hardest.

 

Kanye-nomics 101:What can marketers learn from Kanye's Super Bowl ad? First, hype is everything. Second, surprise your audience—they love it (and don’t be afraid to do the exact opposite from what everyone else is doing). And third, when in doubt, do something bold. 

See you next month for more Marketing Trendz insights! 

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“Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. The slogan ‘Press On’ has solved and always will solve the problems of the human race.”

 

—Calvin Coolidge