Spend much time around CU and you’ll quickly learn, we’re really big advocates of the fact that copywriting and design go together like cheese and wine. (We even popularized the IG hashtag #copyxdesign.)
Because truly, the two are a made-for-each-other pair.
We’re also adamant that while it’s design that draws people in, it’s the words on the page that keep them there.
That’s a big part of why we put so much emphasis on crafting story-rich copy to savor like an aged French red — where each line brings out the notes and flavors of the other, compelling your reader to take action.
The problem is, most people approach building their brand and website backwards.
When you dive headfirst into design, you later get to the part where you need to figure out what you want to say, who you want to say it to, how you want to say it, where it needs to live within the site, etc.
And yet, you have no blueprint.
