We had thirteen participants which is a small sample size - but any information can be helpful in understanding what others are doing and what seems to be working right now.

 

 

 

Survey says these are the most popular marketing methods:

 

1. Email 

2. Social Media & 3. Content (tied)

4. Word of Mouth

 

Food for Thought: In our conversation on Tuesday, we talked about how event marketing (hosting events, webinars, being on panels) can facilitate connection with true potential clients

 

 

 

 

 

Survey says these are the most effective marketing methods for helping people FIND you

 

1. Word of Mouth

2. Social Media

3. Content and 4. SEO (tied)

 

 

Food for Thought: In our conversation on Tuesday, we talked about how Email marketing is a common method but the payoffs can be hard to measure because they aren't always easy to track.

 

 

 

 

 

Survey says Word of Mouth and referrals are the most effective marketing methods for helping people HIRE you. 

 

Food for Thought: In our conversation Tuesday, we shared that Word of Mouth and Referrals were the most effective way to sell high ticket services like web design because trust is required for investment BUT that additional methods have to be used to ensure stability.

 

 

 

 

 

Survey says that outdated methods like Direct Mail and Broadcast marketing aren't where our target audience tends to find us.

 

Food for Thought: In our conversation Tuesday, we said direct mail (like literally snail mail) could work for someone who catered to older clients who weren't tech savvy. And podcast ads or being a guest on a podcast (a segment of broadcast marketing) could be effective in audience targeting. 

 

 

 

 

For those who market to previous clients, the returns were evident!