I’ve been thinking about this tea newsletter recently.
First, I am shocked beyond words that I have done this newsletter EVERY WEEK for (quick and rough count) NINETY FLIPPING WEEKS. I once said that if there was a button and I simply had to press it once a week in order to live forever, I would live to the age of next month by virtue of forgetting to press the stupid button.
The reason that this works is that with one notable portion, this newsletter is neither repetitive nor a task. In the absence of this newsletter, I would still sit and drink tea and think random things. (98% of tea newsletter is written while drinking tea.) All I’m doing is telling you about it.
Second, from what I can tell from other author friends, my newsletter open rate is…off the charts. Like, higher than 70%, which is shockingly, stupidly, alarmingly high. Thank you all. It’s pretty humbling that some of you actually enjoy this.
I convinced myself to do this newsletter in the first place because something something newsletters sell books, a girl needs to eat, blah blah blah. The problem: I enjoy every part of this newsletter except the bit where I’m like “and this is how it vaguely relates to the books I write, which you can actually purchase with money.” This is always the part I write frantically 10 seconds before I send it.
This part also gets harder the longer I do this newsletter because I do a newsletter per week and only write a book every…ugh, let’s not commit to any particular schedule. This averages out to a lot of repetition of books, and my brain hates repetitive tasks.
Anyway, the longer the newsletter goes on, the more I have to repeat books, and the more repetitive and awful that particular task becomes, and the more I hate it. (Some of you may notice I skipped it altogether last week. Most of you may not have noticed that.)
All of this tells me that we are heading for newsletter implosion: the part I don’t like to do is getting more and more annoying, meaning at some point I will conveniently begin to forget that this newsletter exists and then remember with a shock that it has been six months since I sent the last one. I will then proceed to be too embarrassed to ever look any of you in the newsletter again.
Here are some options I’m thinking about to avoid that:
- Keep doing the same thing over and over and risk eventual newsletter death by boredom. I’m sure it’ll be fine. It’s never worked before in my entire life, but there’s always a chance. Problem: lol.
- Just…not…doing that part. Problem: the newsletter costs money to send, and I’m afraid that if I remove the vague fig leaf of “oh yeah, this thing I’m doing is absolutely a valid business activity,” the entire enterprise will fall apart in the strange, and let’s be honest, completely bizarre environment that is Courtney Actually Doing a Thing on a Regular Basis.
- Include a vague, repetitive, partially-changing statement about the existence of my books in every newsletter and only bother to say something specific about a book when I actually have something specific to say. I’m including an example of what this vague statement might look like in this newsletter. Problem: this may be less effective than something actually specific about a specific book.
- Add some kind of tip jar/Patreon/who-knows-what kind of thing to directly semi-monetize the newsletter by setting up an option for people who want to and wouldn’t mind doing so. (The newsletter itself would remain free.) Problem: I hate asking people for things, and also, people might hate being asked.
- Change the part about my books to, I don’t know, a Reader React bit? Provide a prompt so that if people want to send in a Thing About a Book of Mine for inclusion in Weekly Tea, I don’t have to write that part? Problem: I hate asking people to do things and also I sometimes have Stupid Brain Issues reading compliments and also also I would have to remind people to do this? Argh.
I have been forcing myself to do #1 for approximately a year at this point and it’s getting worse by the newsletter.
Since you are reading this, your opinion about what you like to see is important to me. (With the exception of #1, none of these solutions are mutually exclusive, so the actual answer may be a mix.)
(I forgot to send this yesterday because…uh, it was my husband’s birthday and I forgot it was an actual day, not because of any of the things mentioned yesterday).