We are in Palm Springs for a wedding and just finished an architecture bus tour. Highly recommended (and we are not missing Modernism Week next year!).
Palm Springs is an interesting place - a city of vacation homes that has ebbed and flowed in popularity over the decades.
It was built out in the ‘50s, hit its stride in the ’60s and '70s, and fell into real disrepair in the ‘80s and ’90s.
Then three things happened.
First, modernist architecture took off in popularity (the first Modernism Week was 2006, and Dwell Magazine launched in 2000). Second, the cool kids rediscovered the area at the Coachella Valley Music Festival, which started in 1999.
The third thing, and this was the big one for home values, was AirBnB, which launched in 2007. Suddenly, owning a second home was not a huge expense or an (at best) break-even investment. A second home could be massively profitable.
Queue the hoards of Palm Springs buyers, and a booming real estate market.