Welcome back to our newsletter after some much-needed rest and relaxation this Spring Break! Your exclusive bi-weekly newsletter is here, courtesy of POV Brand Management, delivered straight to your inbox. We’ve designed this for you all, our go-getter community, to do what you love while staying effortlessly updated on
just-launched marketing campaigns, new brand launches, social media updates, and trends. As always, get a peek into our POV and what we’ve been loving with our weekly podcast and product recs, as well as wellness tips we can’t get enough of!
What’s Catching Our Pov?
Bachelor Buzz: Season 28's Unparalleled Marketing
Get Season 28 of The Bachelor is one that everyone knows of even if you’re not a Bachelor fan. From the intense drama to the rollercoaster ride of emotions, not to mention the charming Joey, this season has got Bachelor fans (and even non-fans) everywhere hooked. But here's the thing – it's not just the show itself that has everyone talking; it's how The Bachelor empire has completely mastered the art of marketing this season. Scroll through your FYP on any given day, and you'll see it flooded with Bachelor content – reactions, theories, recaps–you name it. It's like the entire Bachelor nation comes alive on social media, dissecting every moment of the show. The Bachelor's marketing strategy is on point. By having each contestant consistently post on their socials in the lead-up to each episode, it creates this invitation for fans to join them on their journey. It also creates this sense of connection and anticipation, leaving fans eager for what’s going to happen next. Even if it is totally heartbreaking, (Team Maria), it's marketing genius-ness, and it's got us all glued to our screens. As sad as it is that this week is the finale, we’re excited to see how the saga finally ends.
From Moonlight to Eternal Sunshine, Ariana Knows How To Create Buzz
A four-year hiatus could only be done right by Ariana Grande. Ariana is making her grand return to the music scene, and everyone is talking about it! Her marketing team deserves a round of applause for how they've truly mastered the art of building anticipation. Ariana got the buzz going by dropping her single “Yes, And?” before her album release to show fans what it was all about. The music video paying homage to Paula Abdul sent shockwaves through X, with Abdul herself trending in response. With each teaser, Ariana sprinkled a little sunshine, leading up to the grand release of her album, Eternal Sunshine, on March 8th. She's without a doubt cemented her status as a powerhouse in the industry once again. Seriously, if you haven't tuned in to Eternal Sunshine yet, you're missing out – it's been on repeat non-stop with the team here at POV!
The GLAMBot: Redefining Red Carpet Glamour
Let’s talk about one of the most revolutionary inventions of our time: the GLAMBot. Since its debut in 2016, the GLAMBot has been capturing unreal slow-motion footage of celebrities posing and strutting on the red carpet for E! Its most recent appearance at the 96th Oscars has everyone talking about who did it best. Mastering the GLAMBot requires timing, confidence, and the perfect pose. One wrong move, and it's recorded in crystal-clear slow motion for everyone to see and make a meme of. (Remember Joey King’s 2019 Red Carpet?) Some stars effortlessly steal the show, while others find themselves creating memorable struggles. Mastering the BOT is the ultimate goal at all the red carpets now. So, who do you think took the crown on the GLAMBot stage this Oscar season? Comment on our latest Instagram post to share your thoughts and start this conversation!
Products catching our POV:
Podcast Of The Week
In need of an authentic podcast that keeps it real and completely unfiltered? Our team has been loving Indy Clinton’s podcast Sleep Deprived with Indy Clinton. From mom life to the ins and out’s of being a content creator, nothing is off the table. Freshly winning Tik-Tok creator of the year, Indy’s most recent episode titled Indy Clinton: Let’s Have A Chat sheds light on her social media journey, from the very beginning to where she stands today. Indy gives great info on how she’s truly made and grown a brand of herself and figured out how to monetize through social media. If there’s one thing Indy will make you feel, it’s inspired and ready to get up and go after it! This busy mom of 3 really knows how to combine being unfiltered and authentically herself with being entertaining, making each episode a must-listen. It’s truly a podcast we look forward to every week.
Looking Forward… What’s Next?
We’re looking forward to starting off Q2 strong with our organizational reset this week!
Did we catch your POV? See us back in your inbox on 4/08, we can’t wait to share more!
