Is it us, or does it seem like everyone and their brother has been to, or is taking off to, the Amalfi Coast? While we love an iconic Italian coastline like the Amalfi Coast, it has quickly become a tourist hotspot, which means more crowds, higher prices, and (occasionally) a few too many selfie-sticks.
For first-time and repeat visitors alike, we're featuring a lesser-known region of Italy in this edition of the newsletter. Puglia, the serene gem of Italy's heel, is a hidden treasure that boasts pristine beaches, ancient architecture, and sprawling olive groves. While everyone is flocking to the more commonly visited areas of Italy, you can enjoy all of this and more – without the crowds.
What do you say, First name / friend? Let's take a look at an off-the-beaten--path option for your next (or first!) trip to Italy.
Destination Overview
THE HEEL OF ITALY'S BOOT
Puglia, nestled at the heel of Italy's boot, is a blend of traditional charm and contemporary Italian culture, celebrated for its hospitality, stunning landscapes, and historical richness. From the architectural splendor of Lecce, known as the "Florence of the South" for its baroque buildings, to the tranquil beaches that line the Adriatic and Ionian Seas, this lesser-known gem delights both first-time and repeat visitors alike.
The region is steeped in history, with the ancient trulli houses of Alberobello—a UNESCO World Heritage Site—standing as a testament to its unique cultural heritage. Castles and centuries-old olive groves paint a vivid picture of Puglia's past. For those seeking time in nature, the region's coastlines offer secluded coves with crystal-clear waters, while its interior boasts a patchwork of rolling hills.
Culinary enthusiasts will adore Puglia's vibrant food scene, which features local specialties like orecchiette pasta and creamy burrata cheese against the backdrop of a rich olive oil and wine tradition. The region's calendar is dotted with festivals that celebrate its local cuisine, music, and traditions, offering a glimpse into the authentic Italian lifestyle.
Combining the allure of the historical aspects of this region with the beauty of its natural landscapes, Puglia offers a peaceful retreat from the buzz of more frequented destinations, making it a perfect escape for those looking to immerse themselves in Italy's lesser-seen charm.
