I’m now a few weeks into maternity leave and taking it all one day at a time. I originally planned to take off about 12 weeks and was treating my maternity leave planning as if I would be disappearing to a distant island with zero WiFi signal.

 

Which, as you can imagine, felt rather stressful to plan for. 

 

But obviously, that’s not the case, because I’m simply at home … which happens to be my usual place of business … “just” tending to my precious little infant. 

 

So prior to Pendry’s arrival, I realized I could be a bit more flexible with my mat leave plan. That led to adding regular check-in calls with our Director of Operations (Hannah) and our Senior Team Writer (Kari) to my calendar. 

 

I’ve also been able to chime in here & there on tasks via Slack & email - all of which has felt like the right balance for me and our current structure.

 

I've liked being able to check in on client work, offer strategic + creative direction where needed, and play a role in leading other internal projects forward. (We've got some great stuff in the works!)

 

Everyone and their parental leave preferences are different, but so far, this “go with the flow” approach has allowed me to keep a pulse on important parts of the business and aspects I love being a part of. All without taking away from this sweet season with Pendry, that I already know will go by so fast. 🥺

 

Speaking of fast … it feels like the industry at large is changing at a more rapid pace than ever before. 

 

You’re not alone if at times you’ve felt the strain of attempting to keep up, the analysis paralysis of deciding where to spend your money, and questioning what will lead to that next big breakthrough in your business.

 

While I don’t have a crystal ball and admittedly am working to stay up on all the changing trends, platform updates, and new tools myself, what I do know is this …

 

 

2024 is not the time to get more complicated, but to simplify. To remain true to your brand’s core - and/or to discover that true identity if you haven’t already.

 

If you're in need some pros in your corner to help you do just that, then hiii! 🙋🏻‍♀️  We're at your service.

 

 

 

 

 

 

 

 

 

 

 

 

Applying behavioral science, this podcast uncovers the psychology behind the world’s best marketing, using examples (and cautionary tales) to help us figure out what makes buyers tick. (I recently came across it thanks to this thought-provoking Thread!)

You know we love Flodesk for its aesthetic email design features and seamless functionality - and now, they've made it possible to share &/or sell email templates with fellow Flodesk users. We can't wait to make use of this feature ourselves and already have something in the works to share with you later this spring / early summer. 🥳

 

If you're not already a Flodesk user, sign up below to receive a whopping 50% off your first year — and even start monetizing this new feature yourself!