While we may have to wait a bit longer for the release of Euphoria Season 3, your socials cannot afford to wait! It's so important to stay up-to-date on trends, from national months and holidays, to pop-culture and events–like Coachella, for example. Why? Because being timely and reactive with your content is essential for maintaining relevance and engaging your audience. Right now, there are so many trending Tik-Tok sounds you can play off of and make content with for your brand. We’ve got you covered, below are the sounds that are all over our FYP! Get inspired, use the sound, and see your Tik-Tok views and engagement increase for yourself.

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Set Active’s authentic TikTok content is a game-changer for such a big brand. Their silly and fun approach not only connects deeply with their audience, but also sets them apart from impersonal athletic-wear brands out there. In a time where brands are all competing for market share, a good social media strategy is your competitive advantage. Plus, it's refreshing to get a glimpse into the team behind the scenes, adding a personal touch that resonates with audience members. And let's talk about Sam Vichhiollo's content- we live for it! He alone keeps us coming back for more, Set Active, he’s a keeper. Get a look for yourself.

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When it comes to influencer and celebrity collaborations, Skims is always spot-on. Their timely partnerships not only capture attention, but also ensure that each celebrity or influencer they pick to be the face of a campaign reaches a different demographic, solidifying Skims as a brand for a diverse audience. The recent spring drop featuring Sabrina Carpenter as the face exemplifies this approach perfectly. Fresh off her debut as the opening act for Taylor Swift's Eras tour, Carpenter's pop-star appeal is undeniable. What sets this collaboration apart is Carpenter's status as a young and emerging talent, resonating with an audience that may not typically gravitate towards Skims, but is now drawn to this latest drop. Once again, Skims has mastered the art of a perfect campaign.  What's next for them? 

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YouTube experts dropped a major announcement: they're advising creators to think twice before hitting delete on old videos. While it might seem like a quick solution, it could actually hurt your growth. Instead, they're suggesting either unlisting or keeping those videos public. It's all about consistency; YouTube's algorithm favors channels with a steady flow of content, boosting your chances of landing on your audience's homepages. This advice is really important for any digital platform - you might cringe a bit when you look back at your old content, but it's all part of your journey. Embrace it! Keeping those videos up isn't hurting anyone or anything. It actually gives your audience a glimpse of where you started, and where you currently are as a creator or a brand. Stay the course, and let your audience see where you've been and where you're headed!

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