First name / friend, have you ever heard of The Ritz Carlton Effect?
I’ll be honest… I might have made up that term, but if it’s not already a thing, it totally should be because The Ritz Carlton is one of the places that does it RIGHT when it comes to customer experience.
In the book, The New Gold Standard, the author describes how The Ritz Carlton hotel aims to go above and beyond for every single one of their guests.
Throughout this book and many others, you hear about different ways The Ritz empowers their employees to create magical moments and experiences for every person who steps foot on their grounds. ✨
Some of the stories are truly mind blowing and it’s hard to imagine such a large company going the extra mile to do some of these things.
It’s almost like these small acts of service and kindness have been lost, so as humans, we’re wowed when we see them being done.
For example, one story shared how all guests are greeted by name from the moment they pull onto the property to checking in at the front desk and every step in between.
Sure, it’s a small gesture, but it adds up in a huge way and truly makes the stay unforgettable.
Especially when the staff has to go to great lengths to know your name before you ever even arrive.
Other stories are a little more remarkable and involve the staff helping guests search for a lost wedding ring and making sure it’s found and waiting for the couple at their breakfast table the next day.
