Welcome Back!
 Your exclusive bi-weekly newsletter is here, courtesy of POV Brand Management, delivered straight to your inbox. As always, get a peek into our POV and what we’ve been loving with our weekly podcast and product recs, as well as wellness tips we can’t get enough of! 
 

 
IN TODAY'S NEWSLETTER:
WHAT'S CATCHING OUR POV?
SOCIAL MEDIA UPDATES
PRODUCTS WE'RE LOVING
HOLISTIC HIGHLIGHTS
POV TEAM UPDATES
 

 
POV
WHAT'S TRENDING?
 

 
POP CULTURE ROUNDUP
COACHELLA'S MARKETING
 
 
The perception in marketing is that “more is more”. A lot of brands think that the more influencers you acquire to collaborate with on your brand’s product, the bigger the effect the product will have and garner more attention. In this case, Poppi took a completely different route, and it really worked. By focusing on just collaborating with Alex Earle and ensuring that over 50% of her Coachella content featured Poppi, they maximized the impact of their collaboration. This focused strategy of focusing on one valuable influencer over several less-influential ones allowed them to generate widespread attention without diluting their message across multiple influencers. 
 
This focused strategy of focusing on one valuable influencer over several less-influential ones allowed them to generate widespread attention without diluting their message across multiple influencers. Not to mention, they thought of literally every detail. From the green and yellow holographic windows, to the iconic Poppi green sweat sets, and the lemon-lime pool floats. Even Alix's hungover meal of choice, chicken soup, was branded with Poppi's logo, showcasing their dedication to every detail of the campaign and her as a person. By ensuring consistency across every aspect, Poppi created a memorable and impactful presence at Coachella Weekend 1, solidifying Lemon Lime as a standout flavor in their lineup.
 
 
 
  • 👑Poppi: It goes without saying.
  • Rhode: Rhode's marketing approach at Coachella brilliantly brought the brand's experience to life by actively engaging with its audience.. Through a cleverly designed photo booth, festival-goers were not only able to capture moments with friends, but also choose a lip peptide flavor of their choice by inserting a branded Rhode coin into the booth. The expertly integrated product promotion with the interactive experience made attendees leave the booth with an emotional and  tangible connection to the Rhode brand.
  • Poosh: Camp Poosh offered a serene oasis at Coachella – blending wellness and luxury. Attendees indulged in yoga sessions, spa treatments, and exclusive workshops, making it a hotspot for influencers and festival-goers seeking holistic relaxation. From a variety of brand sponsorships such as Erewhon, Lemme, Skims, Adidas, and more, we wish we were at Camp Poosh.
  • Revolve: The influencer marketing giant, Revolve, made a quiet, yet strategic move by scaling back its annual Revolve Festival to just one day with 1,200 attendees, compared to its usual two-day event with a capacity of 5,000. Even with that, the lack of posts from the influencers invited to the Revolvefest, made us question the impact of this change. Arguably, Revolve is trying to add a level of exclusivity to their brand - insinuated by their strategic choice to cut down their invite list and scale back on their usual Coachella grandiose.
  • Tarte: Trippin’ with Tarte is iconic as always. The Tarte Villa was decked out with the cutest pool floats, and lots of goodies for the influencers invited. They acquired Beachwaver and Supergoop to help the Villa come to life. As amazing as it looked, the content was definitely more on the quieter side than Trippin’ With Tarte content normally is. This begs the question: is Tarte still reeling from their last brand trip’s controversy? How is their brand remaining relevant while also staying contextually correct these days?
  • Pinterest: The Pinterest Manifest Station at Coachella was an immersive experience showing the latest fashion and beauty trends curated by celebrity stylists, enticing festival-goers to explore and engage with Pinterest's influential platform from influential stylists. From onsite fit and merch embellishments inspired by Pinterest trends, to glitzy beauty looks created by celebrity makeup artists, the Manifest Station reinforced Pinterest's position as a trendsetter and keeper of style authority, driving brand engagement and loyalty among attendees.

 
SOCIAL MEDIA UPDATES
INSTAGRAM + TIK TOK NEW FEATURES
 

 
Instagram's Latest Update: Ask Meta
 
Over this past weekend, Instagram rolled out its latest feature “Ask Meta”. Instead of endlessly swiping, now all you need to do is tap on the search bar and ask anything. With Meta AI seamlessly integrated into Instagram's search functionality, you'll be able to find specific content with ease. Whether you're looking for the latest fashion trends, the newest updates from Coachella, or marketing tips, "Ask Meta" is here to answer anything. We're excited to test out more of this new feature and explore its implications for our industry. We’ll keep you updated as Meta continues to refine and test "Ask Meta."
 
Tik-Tok’s Newest: Creator Search Insights 
 
TikTok's latest feature, Creator Search Insights, is a game-changer for content creators and marketers. This newest tool offers real-time statistical data on the platform's most popular search topics, allowing creators to tailor their content to what their audience wants to see. By leveraging this search data within the platform, marketers can craft content that resonates with their target audience's wants and needs, leading to increased exposure and engagement. Plus, aligning content with popular search topics not only boosts visibility, but also earns creators recognition in TikTok's Creator Rewards program, giving you more exposure in their algorithm. Tik-Tok really read our minds with this one!

 
 

 
Holistic Highlight: Our Team’s Wellness Pick This Week
 
Soaking Up The Spring Sunshine: Spending More Time Outside
 
As the warmer Spring weather is showing itself more and more each week, our team is prioritizing soaking up the good weather and spending more time outside. Whether it's taking a walk with our best friends during sunset, enjoying outdoor workouts, or simply doing our client work outside, we're finding ways to integrate sunshine into our daily routines. Warmer weather = POV’s designated outside work time. Also, why not pretend you're at Coachella on a sunny day outside?
 

 
 
In Q2, we were excited to welcome Purple Banana, an acai bowl company, as one of our newest clients. They came to us wanting to generate more buzz and engagement within their target audience, sorority members – gen Z wellness gurus. We seized this opportunity to host a contest, recognizing that nothing attracts sorority girls quite like a little friendly competition. We got right to work outlining the contest mechanics and spearheading pre-promotion efforts to generate buzz. Our team also curated and posted social content to create hype and drive engagement throughout the campaign. This project offered some excitement into our routine tasks and taught us all about the ins and outs of creating campaigns. Already, we're witnessing tangible results from this competition, with increased engagement on PB's social platforms and increased traffic at their store. Follow the competition on their socials to see the winner!
 

 
POV Team Updates
 Our 2 Amazing Interns, Brooke & Laurenne! 
We feel incredibly fortunate and grateful to have both of you as part of the POV team! Brooke and Laurenne have been producing a wealth of content for our Whitman client, and have been making innovative and creative Tik-Tok’s. We appreciate their work – and them – so much.
 
 
 

 
 

 
Looking Forward… What’s Next? 
Weekend 2 of Coachella (more amazing content) and POV’s last few weeks in Syracuse until we take on Boston!

Did we catch your POV? See us back in your inbox on 5/06, we can’t wait to share more!
 
xoxo, The POV Team
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