Cook up a warm and welcoming email with these simple steps:
Design Basics: Include your logo and use your brand colours, fonts and images, to set the tone for what future emails will look and feel like. You are aiming to create a cohesive and seamless experience, so your visual identity and messaging should ideally be consistent from the off. This means your new subscriber will quickly begin to recognise and feel familiar with you dropping into their inbox.
What Goes In the Copy: You could begin with a friendly welcome message to show your new readers how much you appreciate them signing up and give them a feel for your brand personality and values. Don't forget to provide a clear button or link for them to claim any discount codes or freebies promised to new subscribers to express your gratitude. Guide them to different sections of your website to learn more about you and highlight your products or services to spark further interest.
How often will they hear from you? Let them know what they can expect in future emails with a glimpse into the kind of content/products/tips you will be sharing. Mention how often they can expect to receive emails from you, we all know how busy our inboxes can be - so a little note on frequency can be reassuring.
What do you want them to do next? Include a clear call-to-action (CTA). Use these buttons to encourage your reader to take the next step, whether it's making a purchase, exploring your services, downloading a guide or simply engaging with your brand by exploring your social media pages.
Should I make it a sequence of emails or just one? This is not a one size fits all situation - in my opinion it depends on your business/service and the frequency of your emails to subscribers. If you send weekly emails, perhaps go with a 1 or 2 email welcome sequence. If you send emails monthly or more sporadically - creating a 2-3 email welcome sequence could fill in any time gap and keep the subscriber engaged in the meantime. More than 3-4 may edge into overkill territory - but it very much depends on the quality and usefulness of the content you share.
Is it ready yet? - triple check all your links work and don't abandon your lovely welcome email to gather dust, add calendar reminders to review it at regular intervals - just in case you need to update any info or links.
Hopefully this helps you whip up a delicious welcome missive which is both inviting and stokes an appetite for more, setting the tone for many opened emails ahead.