You bet! Let’s look at one strategy I *know* you’ve seen before: Compare/Contrast.
What it is:
Compare/Contrast is a killer sales tool that’s easy to incorporate into your messaging or marketing in a few different ways. Essentially, it’s all about putting two or more scenarios near each other to highlight their differences and similarities.
Why it works:
Laying out differences helps your audience make informed decisions easily (no more switching between different tabs!). But there’s more to it than that.
By comparing two different services or scenarios, the option that looks a little bit better will suddenly look a WHOLE lot better.
Let’s see it in action:
Example 1: Before/After Testimonial Storytelling
Use a client’s success story to paint a picture of the transformation you gave them. For example…
Before working together, Kristin wasted countless hours writing and rewriting web copy for her surf therapy business. She couldn’t figure out how to turn all the neuroscience info into inviting (and exciting) messaging.
Example 2: Service Features Comparison
Create a side-by-side comparison of your services. Once your readers see the perks of higher tiers, the value speaks for itself.
Example 3: You Vs. Others
Tell your audience why you skip some industry standards and what you do instead to show your expertise.
I’ll leave you with
Samara Bortz’s story of why she created her in-depth strategy and design experience after trying out more standard design packages.
Want even more specific-to-your-business examples of this sales strategy and others?
During an audit, I pull out all my expertise, tailor it to your business, and give you detailed feedback so you know exactly how to use strategies like this to spark more sales with your web copy.
