^^ This is what my partner told me this morning, justifying her decision to finally give in and buy the viral (is it viral?) Free People jumpsuit.

 

As a counselor, comfy is key, so for her sake, I hope it's perfect!

 

 

You find a magical unicorn piece of clothing so you buy it in every single color they have.

 

 

See, the black shirt is great with my green joggers, but the brown is better with my black linen shorts. The striped tee is more fun, but the white tee is perfect for layering under flannels without clashing patterns.

 

All of these shirts have different applications in my wardrobe, but at the core, they're the exact same shirt.

 

 

 

So if you know those, you can apply them in whatever kind of marketing scenario you want.

 

Personally, I learned a lot of these core marketing principles during my formative career years in the “dying" industry of print media (🙄)

 

And I didn't even know I was learning them!

 

I thought “marketing” would be the back door that would unlock that coveted editor position at Penguin Random House. Instead, I ended up with a bunch of transferable skills that you now get to benefit from!

 

 

But for this story, my resume + qualifications are very relevant, and I'll only be a little upset if you say you don't care.

 

I'll still keep it brief, though. Before starting my marketing business I —

 

The lede is the first sentence or paragraph in a news story and should contain the most important information about the story.

 

If you're burying the lede in your marketing content, you risk losing your reader's attention before they get to the good stuff. Don't hide what's important beneath a mountain of fluff and make sure you give your people a reason to keep reading!

 

 

Everyone wants to be the first to talk about breaking news or a new feature, but don't jump the gun and share half-truths if you don't know for sure.

 

The latest Meta announcement has brought a slew of conclusion-jumpers to my feed, but I loved Sugar Punch Marketing's grounded breakdown of the whole situation!

 

 

The angle of your content is how you frame the story in a way that will make readers care. Find ways to make your content more specific and appealing to your target audience.

 

 

One of my main jobs at the indie publishing press was sending out review copies of books to different publications and independent reviewers.

 

As part of this process, I needed to curate a list of relevant recipients for each new release. After all, it wouldn't make much sense to send a biography of Justin Trudeau to the American Poetry Review and expect them to publish a review of the book.

 

 

 

By far the best thing I ever did for my marketing and copywriting is creating a reference document for “Voice of Customer” research.

 

It includes things like testimonials and kind words, but it also includes relevant quotes from inquiry forms, emails, DMs, and more!

 

Keeping this as a reference has made writing my website copy stupid easy. In fact, there are lots of little snippets that come directly from that document.

 

When you use your audience's own words, you know that your content will resonate with them, and it's a lot easier than just hoping and guessing.

 

 

Guess what? The editor of a book isn't also responsible for designing the cover, sending it to print, mailing review copies, setting up author events, marketing the release, and developing a sales strategy.

 

Those are all different departments with different, specific job descriptions.

 

As a contractor, service provider, freelancer, whatever, your particular responsibility is just one piece of the puzzle.

 

On the flip side of this equation, it also means that you can't credit one part of the puzzle for the success of the entire thing.

 

My most successful clients aren't successful just because I'm a good Pinterest manager. They're also talented business owners in their own right who've cultivated a stand-out brand and engaged audience who's ready to buy.

 

Luckily for you, First name / bestie, you don't have to spend 4+ years in underpaid, boring office jobs to learn these kinds of marketing skills.

 

In fact, the other resource that has helped me the most when it comes to marketing and copywriting is BTL Copy's Site Series® copywriting course!

 

I've been going through Site Series 2.0 as I work on updating my website, and once again, I'm truly astonished by everything that's in it.

 

Alright. Ready for the gushing?

 

 

When I tell you this course is the best thing I have ever purchased for my business and the sole reason my website exists in its current state, I'm being soooo fucking for real.

 

I don't like writing my own copy. It feels like pulling teeth and it's HARD.

 

I would love to have Sara write my website, emails, freaking everything. But I'm CHEAP and won't pay her prices lmao.

 

Site Series is the next best thing. Also like maybe even better?

 

Because remember how I talked about those core marketing principles? And how even if you use them in different applications, the foundation is the same?

 

THAT'S what you get when you take Site Series. (Among the 50 trillion other lessons, resources, and bonuses.)

 

Truly, genuinely knowing how to write copy that converts is the best skill any business owner can have IMO, because it applies everywhere.

 

And you know something else? I haven't seen anything else like it. And I spend a fair amount of time creeping on other copywriters. (It's market research, okay?)

 

Now, Sara would never tell you this because she doesn't want you to think she's too girl boss, but y'all know I don't mind being a hater…

 

 

🚩 RED FLAG ALERT! 🚩 If your “copywriting” course only hands you templates and tells you how to fill them in, it's not a copywriting course.

 

It might get the job done, but it's nothing compared to Site Series.

 

Sara teaches you how to write copy and why it works, not just what words to string together to make a sale.

 

I know what you're thinking.

 

 

 

 

 

 

 

Glad you asked 😎

 

If you've ever had any interest in learning how to write better copy, upgrading your website copy, or improving your content marketing, all with the goal of attracting the right people to your website and converting them to clients and customers, now is your time!

 

 

Feel free to ask me any questions you have about the course, what's inside it, my honest opinion, anything!